Ines akeniouine

- Contribution à la migration d’Adobe Campaign V7 à V8 - Conception des workflows automation / triggers dans Adobe Campaign V8 Responsable de l’animation CRM et de la personnalisation du parcours client • Conception et gestion du plan d’animation CRM 360° m en collaboration avec les équipes locales et globales, garantissant la cohérence et l’efficacité des campagnes (email, SMS). • Déploiement des campagnes CRM : brief créatif et ciblage, intégration et routage via Adobe Campaign V8 et suivi des performances (reportings et optimisations). • Gestion des campagnes automatiques et triggers pour accompagner le cycle de vie client : définition des parcours, création et monitoring des workflows. • Référente sur Adobe Campaign V8, avec des propositions d’optimisation et d’intégration de nouvelles fonctionnalités pour améliorer les process existants. • Collaboration avec l’équipe CRM globale : analyse des campagnes, remontée d’insights marché et partage des résultats France. • Priorisation des campagnes et gestion de la pression marketing pour maximiser l’engagement et la fidélisation client. (management plusieurs personnes) . Projets : - Baisse de la pression commerciale - Réécriture du parcours clients du programme de fidélité - Réécriture de la segmentation clients pour l’animation CRM • Migration Adobe V7 to V8 Logiciels : Adobe Campaign V7 / V8 - Batch - Equative (perso app) - Power BI (User) - Adobe Analytics - Dartagnan - Optelo (SMS) - Jira - Trello

Contexte : Remplacement AM prolongé • Écriture du plan d’animation CRM pour la Belgique et les Pays-Bas • Routage des campagnes, cross canal ( SMS e-mail et push notifications) Via Selligent et Batch • Refonte du programme de fidélité en programme d’engagement (Réécriture de tous les scénarios de Trigger, réécriture du parcours client CRM en lien avec le programme d’engagement) • Analyse des KPI, CRM et plan d’action • Monitoring des campagnes Triggers et Automation • Refonte des gabarits emails Logiciels : Batch - Selligent - Dartagnan - Optelo

Skills: Email marketing · Résolution de problèmes · SQL

Management of the highlights of the brand defined in the commercial animation plan from design to production (events, animations / games / promotional operations ...) • Relay between store teams, regional directors and head office • Establishment of give-and-take partnerships • Brief to the creative teams • Ensure the proper execution of marketing actions while respecting the brand's territory, timing and budget • Implementation of local marketing actions on identified issues (opening, makeover, traffic reinforcement, competition) • Organization of events in order to develop brand awareness and generate in-store traffic • Coordination of the deployment of the new brand loyalty strategy • Analysis of all commercial operations, local / the efficiency of emails sent / • Analysis of the customer file monthly and semi-annually • Implementation of action plans based on the results of analyzes

- Management of cross-channel campaigns (e-mails, text, notifications, mails) using Campaign Management software (Adobe Campaign) - Oversee the establishment, execution and continuous improvement of customer lifecycle campaigns - Identifying new opportunities and test and learn via various marketing channels - Working with internal delivery teams (internal agency, call centre, etc.) to ensure campaigns are established and executed as planned - Establishing and maintaining effective stakeholder relationships - Working with key stakeholders to define operational KPIs and dashboards to track progress towards goals and identify improvement opportunities

- Managing the delivery of the Ecommerce Merchandising Calendar in addition to the delivery of the Personalisation Strategy and Conversion Optimisation Roadmap. - Supporting the ongoing development of the Market Personalisation Strategy with the objective of creating an integrated, seamless and personalised customer experience. - Ensuring that Ecommerce merchandising reflects the brand values and expression and is within VVIS to further develop a data driven approach to review and optimise activity. - Working proactively across Markets to foster knowledge share and consistency of execution and analysis. Provide expertise across the Digital Hub on Ecommerce best practice. - Partnering with stakeholder to shape definition of a commercial and promotional plan that supports P&L delivery by providing input and feedback on proposed pricing, offers and promotions, delivery thresholds and customer delivery charges.