Inès Avril

Depuis mars 2023, j'accompagne les individus, les équipes, les organisations et institutions dans des projets de transformation et de conduite du changement - en proposant des accompagnements sur-mesure et co-construits avec le client, alliant conseil, coaching, facilitation et formation. Ma spécificité ✨ un accompagnement spécifique élaboré en fonction des besoins, en m'appuyant sur un réseau de professionnels, des outils multi-référentiels et une approche systémique. Ce qui me fascine 🔍 mettre en lumière les dynamiques cachées pour lever les blocages et résistances en facilitant la communication et la mobilisation de l'inconscient au sein des collectifs.

Skills: Leadership de projets · Conseil · Marketing digital

Following the arrival of new Artistic Director, Demna Gvasalia : - Defined and deployed worldwide new Omnichannel Client Experience and Services - Designed new brand visual identity and managed the transposition in store - Selected suppliers for all VM tools (stationery, packaging...) and negociated prices for global orders (> 1 million budget) - Implemented internal e-commerce platform of VM orders - Planned supply workflows and logistics for all secondary purchases

Working on 3 axes (Fragrance / Skincare / Makeup) - Determined Merchandising & POSM budget & annual POSM needs for all the countries supervised (>30 countries) - Developed visual merchandising recommendations, guidelines and planograms for the Middle-East, Africa / CADCO, Mediterranean, Pacific Ocean & Asian stores - Designed / managed production and installation / dismantling of animations, podiums, windows and display tools with regional suppliers - Managed new product launches and associated marketing campaigns - Analyzed the commercial performance of marketing campaigns - Developed digital tools and contents: virtual reality headset, hologram machine (Dreamoc)

- Operational management and follow-up of the product development (AW 2014 & SS 2015 collections, > 300 SKUS) - Analyzed commercial performance (sell-in / sell-out) and price positioning of new products - Created the Collection catalogs and all presentation materials related to the Collections - Managed the materials / colors offers with the Artistic Direction and Process Planning Department - Launched and monitored prototypes with Reseach Department - Developed selling tools (showroom / store) and supervised photo shootings for collection launch - Participated to the organization of the Showrooms / Selling sessions - Managed products stock

Attached to the Concept and Shopping Experience department and reporting to the International Merchandising Manager. 90 countries, 3 distribution channels (retail, wholesale, travel retail) - Analysis of worldwide Retail performance - 2100 stores (Europe, Americas, Asia) in constant relation with the markets (local merchandising managers) - Weekly figured analysis of innovative projects: Flagships, new store concept, ephemeral stores... - Provided monthly report with strategic recommendations on store layout / display, products assortment, customer experience and marketing campaigns - Launched the new store concept (la Maison Provençale), related visuals and tools - Reshaped the Visual merchandising charters (3 channels) - Participated to store renovation (design, merchandising, installation) - Launched the online merchandising platform (referencing all the stores, concepts & tools)

Tutoring students from high school to graduate degree in Economy, History, Philosophy and Mathematics: coaching, individualized weekly follow-up, marking scripts, oral evaluation, preparation to written and oral tests for leading Business schools (HEC, Essec, ESCP Europe, EmLyon, Ecricome..).

- Customers reception and orientation - Clients advising (specific sales) - Store inventories - Store setup and merchandising (with Central guidelines)

- Managed documentary and statistic research (Bayesian networks and PCA methods) - Elaboration of the surveys and follow-up of field studies - Redaction of the reports with marketing recommendations and presentation to the clients - Managed a study related to the brand image of a high-end cosmetic firm

Sales associate (part-time job) in department stores and cosmetic retailers: For Lancôme (Trésor Midnight Rose launch), Beauté Prestige International (Elie Saab, Yssey Miyake, Narcisso Rodriguez & Jean-Paul Gauthier) and Guerlain - Promoting the animated products and advising the customers - Commercial reporting and customers profiling - Best turnover on sales associates panel

Passionate about gastronomy, I founded the Culinary association of ESCP Europe, Déliscep. - establishment of the association (creation of the status, bank account opening...) - organization of the « Salon du Chocolat » at l’ESCP Europe, gathering 5 partners (Alter Eco, Lenôtre, Marou, Menakao and New Tree) and more than 400 visitors - organization of several buffets for hundreds of people (BNP Paribas Concept store event, PWC event...)