Inès Blanfuney
Brand Strategist/ Social Strategist/ Communication
Salary / Daily rate
Paris, France
Freelance
Skills
Languages
About me
Intro
Senior Brand Strategist with 10+ years of experience guiding global brands across diverse industries. Led strategic planning departments at Publicis Conseil Paris and DDB MENA before transitioning to freelance consulting. Specialized in CSR strategy, brand platforms, and creative brief development for clients like Rolex, Carrefour, and Orange. Delivering insight-driven strategies that inspire creative excellence and drive meaningful business transformation.
Work experience
Brand Strategist/ Social Strategist/ Communication Consultant
FreelanceFreelance
Nov 2022 - Present
4 years
Paris, France
Writing brand platforms, brand manifestos, creative briefs, strategic recommendations. Coming up with strategic ideas rooted in insight and striving to inspire creatives. Building digital and social media recommendations with the consumer journey at the heart of them. Coordinating with partner agencies (Media . PR . Event) to co-create recommendations. Accompanying brands in strategic repositioning. Animating and participating in strategic and creative workshops. Digging for consumer insight in focus groups, studies, surveys, social media and people-watching. Here's a glimpse of my recent adventures: - Rolex: study “How to reinvent the communication of watchmaking?” - SIG: pitch. - EDF: pitch. - ADP Group: 1. Brand architecture, 2. Development of their "Innovation lab" strategy and 3. Knowledge for the transformation of one main airport. - The Collectional: Design and architecture studio. - Maison Violet: brand platform and strategic recommendation for the relaunch of the brand. - Innovative projects/startups x Oui Agency. - Art Dubai Festival - Aurelia / H&H group Etc Back in France! ✨ I work with Acracy, OMS, Weem, Wunderman Thompson/VML, Herezie, Neth Paris, startups, etc. In Dubai, I work with Oui Agency and startups.
Lecturer
CELSA - Ecole des hautes études en sciences de l'information et de la communication
Feb 2020 - Present
6 years 9 months
Paris, France
Strategic Planning Educator
Head of Strategic Planning
DDB
Jul 2020 - Jul 2022
2 years 1 month
Dubai - United Arab Emirates
Diverse portfolio across MENA region: Unilever, Henkel, Heineken (Heineken, Amstel), Piaget, Sephora, Abbott (Ensure, PediaSure, Glucerna, etc), Al Safi Danone (Activia, Actimel, etc), Emirates, The Big Heart Foundation, influential entities in the public sector such as Qiddiya Smart City (csr strategy), etc. Providing leadership and management for the strategic planning team.
Publicis Conseil
Oct 2014 - Jul 2020
5 years 10 months
Strategy Lead
Feb 2020 - Jul 2020
6 months
In Charge of Carrefour, Orange, ENGIE, Heineken and the SIG. Management of the Carrefour planning team consisting of 5 strategic planners.
Senior Strategic Planner
Apr 2018 - Mar 2020
2 years
In charge of ENGIE, Orange France (+ inter for annual recommandation), Heineken France and the french government's communication. I’ve participated to develop two partnerships with ICRC (Red cross x Amsterdam) and doctors without borders (Ivory Coast - a local mission of strategic planning to address the rising issue of maternal mortality). Specialized in CSR and inclusivity projects.
Strategic Planner
May 2016 - May 2018
2 years 1 month
Région de Paris, France
From GDF Suez > to ENGIE. With the rebranding from GDF-Suez to ENGIE, there was a need to sculpt and give life to the entire brand. Groupe Seb (Rowenta, Calor), Nestle (Ricoré), L’Oréal (mostly Garnier, hair food mask launch, etc) + Ma French Bank.
Account Manager
Oct 2014 - May 2016
1 year 8 months
Paris, France
Pmu. ENGIE.
Account Executive
Publicis Conseil
Oct 2012 - Oct 2013
1 year 1 month
Paris, France
Renault. Dacia.
Account Executive
Mazarine
Nov 2011 - Oct 2012
1 year
Paris, France
Chanel, Cartier, Dior.
Education
CELSA Paris-Sorbonne
Master 2 (M2)
2011 - 2014
2 years 8 months