Inês Inverneiro
Digital Marketing | Performance, Analytics, Advertising, Partnership Management
Salary / Daily rate
4520 Santa Maria da Feira, Portugal
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Dynamic marketing professional with 7 years' experience in digital strategy, paid campaigns, and data-driven decision-making. Proven success in increasing brand visibility, lead generation, partner relations, and driving revenue growth. Skilled in aligning marketing with sales and managing timelines effectively. Managed campaigns for global brands including Google, Amazon, Sony, DreamWorks, and Samsung.
Work experience
The Gang
Jul 2023 - Dec 2025
2 years 6 months
Performance Marketing Manager
Dec 2023 - Dec 2025
2 years 1 month
- Managed 30+ global performance marketing campaigns on Roblox and TikTok (budgets: $10K-$350K) for top-tier brands, executing strategy, optimization, and analysis to minimize CPA, maximize quality traffic, and ensure game performance. Achieved consistent traffic overperformance, up to 2x estimates. - Collaborated with the internal influencer manager to promote campaigns, track their performance, and optimize campaigns based on data insights. Client portfolio includes: Amazon, DreamWorks, Warner Bros, US Open, NHL and more.
Marketing Campaign Manager
Jul 2023 - Dec 2023
6 months
Developed and executed influencer marketing for 10+ Roblox games (budgets: $10K-$80K), managing influencer selection, negotiation, content, and performance to deliver 34M+ views and 2M+ engagements, consistently enhancing game discovery.
Marketing Manager
Trojan Horse was a Unicorn
Apr 2022 - Jul 2023
1 year 4 months
- Led a 3-person Marketing and Communications team, driving collaboration and performance. - Enhanced marketing analysis efficiency and decision accuracy by implementing new data reporting tools. - Managed strategic relationships with 'Alliances' (schools) and Sponsors. - Defined website content structure, optimizing user experience and information flow. - Strategized and managed social media advertising (Facebook & Instagram). - Monitored market trends. Partner portfolio includes: Sony, Ubisoft, King, Wacom, Artstation and more.
Marketing Executive & Affiliate Manager
Solverde.pt
Oct 2019 - May 2022
2 years 8 months
Aveiro, Portugal
- Contributed to the development, conceptualization, and implementation of marketing campaigns (including TV, Press, Digital and Outdoors). - Managed affiliate partnerships (negotiation, performance, campaigns), achieving a 55% increase in new customer acquisition in 1 year. - Generated weekly/monthly acquisition reports, providing strategic insights. - Oversaw Google Ads campaigns. - Managed relationships and contractual compliance for sponsored football teams. - Planned and executed brand-activation events.
DelightFULL
Apr 2018 - Oct 2019
1 year 7 months
Marketing Manager
Jun 2018 - Oct 2019
1 year 5 months
- Directed a 4-person Digital Marketing team, aligning responsibilities with strategic goals. - Developed and executed Marketing Plans and targeted lead generation campaigns, coordinating campaigns with the Sales team to maximize synergy. - Established and monitored KPIs, generating reports with actionable insights and recommendations for optimization. - Managed website content and presence: Led 2019 redesign to improve user experience and SEO, resulting in an 8% conversion rate increase. - Contributed to the strategic planning of international events (Maison et Objet, Salone del Mobile, etc.) and managed the online marketing activities surrounding these events.
Digital Marketeer
Apr 2018 - Jul 2018
4 months
- Responsible for generating leads on the brand's social networks - E-mail marketing - Implementation of changes in the back office of the website
Marketing Intern
Explicas.me
Oct 2017 - Mar 2018
6 months
Porto, Portugal
- Strategic analysis - Management of social media and blog - Customer support - Platform management - Partnership management
Estagiária / Intern
Fundação de Serralves
Mar 2016 - May 2016
3 months
[PT] Estagiária no Serviço Educativo. [EN] Intern at the Educational Service department.
Secretária da Mesa da Assembleia Geral
Federação Académica do Porto
Dec 2014 - Dec 2015
1 year 1 month
[EN] Secretary at the board meetings at 'Federação Académica do Porto' (Academic Federation composed of all Students Associations of the Oporto city).
Organizadora, Oradora
"2º Seminário de Metodologias de Investigação: Partilhar Experiências"
Feb 2015 - May 2015
4 months
Organização e apresentação do "2º Seminário de Metodologias de Investigação: Partilhar Experiências", dedicado à temática "Participação cívica, envolvimento e cidadania de estudantes da U.Porto: Sentidos para a educação".
Colaboradora, Jornalista
IMpressão Jornal Escolar
Sep 2012 - Jul 2013
11 months
Realização de entrevistas; Organização do jornal; Recolha de textos e notícias; Cobertura de eventos realizados na escola (Cerimónia de entrega dos Quadros de Valor e Excelência, VI Congresso Ibérico de Didáctica da Geografia, debate entre as listas candidatas à Associação de Estudantes).
Monitora da Sala de Estudo
Escola Secundária Dr. Joaquim Gomes Ferreira Alves
Jan 2010 - Dec 2012
3 years
Prestação de apoio escolar a alunos/as do Ensino Básico.
Education
FEP U. Porto – Economics and Management
Mestrado, Gestão de Serviços
2016 - 2018
3 years
Dissertation: "The Relationship of Young Consumers with Self-Expressive Brands on Social Media: The Influence of Brand Love and Customer-Brand Engagement on Loyalty” (Grade: 19) Study Plan includes: - Service Marketing; - Information Systems & E-Business; - Service Economy; - People Management in Services; - Logistics & Operations Management in Services; - Strategy & Service Internationalization; - Web Marketing & E-Commerce; - Negotiation and Self-Management; - Labour Economics I.
Faculdade de Psicologia e de Ciências da Educação da Universidade do Porto
Bachelor's degree, Educational Science
2013 - 2016
4 years
Groups I belonged to: - Students’ Association - Council of Representatives - Academic Federation of Porto (FAP) Study Plan includes: - Communication & Human Relationships - Social Mediation & Educational Work - Research Methods: Laboratory of Qualitative & Quantitative Research Methods - Psychosociology of Adult Education - Design and Project Management - Conflict Mediation Workshop - Organizations and Educational Management - Communitarian and Local Development - Work, Economy and Social Justice - Ethics & Social Responsability
Licenses & certifications
Resume / CV
Issued: Jan 2026