Inès Khouaja

– Strategy, product development & financing advisory for GenAI, IT services, agri-food, and biofuel companies: – GenAI start-up: Defined market positioning, target segments and product features; built business plan and financial projections to secure public funding; oversaw POCs and leveraged user feedback to refine strategy and roadmap; designed B2C sales strategy and set up sales operations, developed communication and outreach strategy covering channels, content, and key ecosystem stakeholders – Agri-food group: Built a 3-year strategic and financial plan targeting a return to profitability, covering product mix, pricing, and target segments; led operational improvement initiatives to reduce inefficiencies – Biofuel venture: Conducted a French market assessment to inform entry strategy, with recommendations on product adaptation and regulatory compliance; mapped public support mechanisms; prepared materials for private co-investors and development institutions – IT services company: Designed service catalogue, pricing strategy and offshore delivery model; defined target segments and go-to-market approach – Functional Food Venture: Conducted market analysis, competitive benchmarking and consumer research (surveys and focus groups); built full business and financial plan; supported to source and negotiate with ingredient, packaging and manufacturing partners

– 20+ commercial & technical due diligences (buy- and sell-side) and strategy projects across Telco, Media and Technology in Europe: – Produced in-depth assessments of target companies: competitive positioning, financial stability, operational performance, and roadmap potential – Built advanced models for market sizing, growth forecasting, and supply-demand dynamics – Reviewed business plans and constructed alternative scenarios to support investment decisions – Assessed synergy potential and integration options in post-merger contexts – Supported infrastructure carve-outs, including perimeter definition and MSA/TSA drafting – Advised on organisational redesign and IT governance for a national European broadcaster – Managed workstream delivery and supervised junior consultants

– Strategy, efficiency, and transformation projects across diverse sectors in Europe: – Defined five-year strategies and sales efficiency plans across financial services, healthcare, real estate, and education – Built a healthcare data monetisation strategy and new service offering for a hospital group – Elaborated a strategic report to improve and harmonize user experience across all public services – Designed an innovative financing product tailored to the Silver Economy for a banking and insurance group – Designed a wellness & prevention platform for a health insurer seeking to diversify revenue streams – Recommended organisational models for the business divisions of major national banks – Structured a turnaround and efficiency plan for a European security services company – Led commercial due diligences for M&A and PE investments in tech, education, and logistics