Inès Meftah

• Manage the configuration, maintenance, and quality assurance of promotional banners and campaign assets across Mango’s homepage and mobile app using CMS tools. • Conduct functional and content testing across various devices to ensure optimal performance and user experience. • Collaborate with internal teams, including designers and translators, to deliver high-quality campaigns within set deadlines. • Identify and resolve issues related to banners, performing re-testing to guarantee final approval. • Oversee project execution from briefing to implementation, ensuring consistency and alignment with Mango’s brand standards.

• Created and optimized Google Ads campaigns for diverse clients (B2B and B2C). • Developed SEO strategies, including keyword research, on-page optimization, and content updates to improve website rankings. • Produced high-quality, engaging content for blogs, social media, and websites to align with client objectives. • Conducted performance analysis and provided actionable recommendations to enhance online visibility and ROI.

• Work closely with channel sales and marketing teams and execute Partners Marketing Strategy, partner adoption and execution of key initiatives and marketing programs. • Develop and lead partners, • Develop and overseeing the marketing plan for identified channel partners. • Monitor performance of marketing activities to maximize ROI of executed campaigns and activities to learn, adjust and make recommendations • Track, mesure and report back to the business on key performance indicators

• In charge of the Marketing (inbound and outbound) & Communication Strategies, • Optimisation SEO • Social Media Ads • CRM Management (Pipedrive) • Creation of contents on Wordpress, • Emailing campaigns and management of the marketing tool Plezi, • Organisation of webinars & events, • Analysis of KPIs

• Conceptualized and executed digital marketing initiatives to boost online presence and foster customer engagement. • Stayed abreast of industry trends to optimize marketing strategies for maximum impact and relevance.

• Animation of a commercial event: the “Business Champion” Operation with Samsung, • Coordination with 20 countries (Europe, Africa and Middle East), • Organisation of a trip and International seminar for the best Marketers and Sellers on the B2B Market, • Communication of the Event with an external agency, • Analysis and report of the sales Data

OTSA is a specialist sales and marketing company, representing France and Benelux companies in a wide portfolio of international exhibitions. • Participate to the Marketing Strategies, • Prospect new exhibitors, through International Negociations, • Use of the CRM, • Visit of the French trade shows in diverse industries, • Advise French and Benelux companies about their export strategies