Inès WANDJA

Accompany entrepreneurs and companies on their strategy and project management providing consulting in Marketing/Communication and Digital.

1. ROLL-OUT PROJECTS Monitoring the progress of rollouts with local, product, and rollout teams • Participation in Roll-out project points • Monitoring developments in conjunction with the Product team and the regions Coordination of the contribution for the deployment of e-commerce platforms: • Coordination of global and local digital marketing teams to define the list of campaigns to include for rollouts and the merchandising plan • Sending, receiving and sharing translations, in coordination with Global Editions • Coordination of global contribution and rollout teams to monitor the progress of the contribution Production of reports on monitoring the progress of the contribution: • Weekly reporting on the progress of translation deliveries, publication and testing • Sharing of reporting at project point • Carrying out content and functional tests on key services and functionalities 2. + E-COMMERCE PROJECT MANAGEMENT (from February 2024) • Chanel Beauty Book : definition of the content animation schedule and associated assets, coordination of the launch of campaigns with the AD team, the Social Media Department and the markets, analysis and consolidation of the department's business results • RDV CHANEL services - worldwide in-store services: collaboration with the markets and the Retail Education to define the services deployment roadmap, development of the brief for service amplification assets (landing page, e-merch., online booking, etc.) in collaboration with the Artistic Direction and the Communication Department, continuous optimization of the RENDEZ-VOUS CHANEL online experience • Omnichannel projects - store locator, store pages, notify me, etc • Management of an intern

• Define the strategy for Instagram and create content for the page • Entertain the Instagram page (Community management et moderation) • Ensure the digital communication for special events • Define the graphical charter and graphic creation (flyers,videos...) • Create new concept shows (#Mastory, AfterGT & Instagram lives) • Public Relations & Influence (partnerships and contests)

1. E-COMMERCE • Support the team on the management of the E-Commerce platform redesign program (Salesforce Commerce Cloud engine) as part of the Roll-out of Dior.com websites for Dior main countries • Industrialise the websites Roll-out kit (planning, action plan, training, process) for the opening of a new country in E-Commerce 2. OPERATIONS • Participate in the construction of the roadmap of standard and different delivery offers and new payment methods available on Dior.com • Make a benchmark study on the different delivery offers, payment methods and customer services available on e-commerce websites - from different industries in France, UK, China and Japan. • Lead weekly meetings with the operational teams to follow-up the progression of the projects

1. YVES ROCHER WEBSITE ROLL-OUT AND MANAGEMENT • Update the showcase sites (support countries for the preparation of graphic briefs, verification of processes via campaign management tools, updating of content, etc.) • Launch of new websites for the different countries of the EMEA area (briefs, follow-up go live…) • Develop new digital tools (Chatbots, deployment of SEM referencing tools…) • Analytics monitoring of the different sites in the area 2. WEB-TO-STORE • Design and operationalise of digital web-to-store projects (Google My Business , development of a new Store locator, phygitalization tools…) • Frame the project of e-reservation in Tunisia with external partners in France and Tunisia 3. SOCIAL MEDIA & ONLINE COMMUNITY • Create and launch of contest games in collaboration with the area managers and trade marketing teams • Participate in the content adaptation of the Act Beautiful magazine for Africa with local influencers 4. E-RETAIL AND MARKETPLACE • Frame the project of launching the brand on Jumia (African marketplace) 4. PROJECT MANAGEMENT • Ensure the role of contact point between agencies (developers, graphic creations & webmastering), market managers and partners based in Eastern Europe, Middle - East, Africa and French overseas departments and territories.

1. WEBSITE SUPPORT (Back & Front) • Collect product information from the suppliers (descriptions, photos...) • Help brands in their launch/e-boutique opening on Brandalley • Verify and monitor the technical feeds between Brandalley's and the suppliers' back office and front • Help and assistance, for requests and problems from suppliers, by being the contact point , for the suppliers, with the BrandAlley technical service, technical service providers and Marketplace integrators (Neteven, Lengow, Shopping Flux, Tradebyte, ...) 2.REPORTING & ANALYTICS • Monitor the suppliers' key performance and quality indicators (monthly) 3.NEW FRONT ROLL-OUT • Participate in the Marketplace redesign project 4.PROJECT MANAGEMENT • Coordinate the different services (IT, Accounting, Customer Service)

• Create communication media • Write articles for the newsletter • Organise and monitor the EDHEC Business Club events • Create and monitor the events surveys • Update daily the database of companies (CRM) • Prepare client meetings

1. MARKETING & E-COMMERCE • Develop and apply the marketing strategies and communication plans • Organise an exhibition at the Prestashop Day • Content management of an e-commerce site in French, English and Spanish 2. BUSINESS DEVELOPMENT • Prospect by phone and lead face-to-face customer meetings • Update the clients database on CRM software

• Take care of specific customers' requests transmitted by phone call and/or per email • Participate in disputes resolution • Update the customers database