Inna Pushkarenko
Head of Rewards & Digital Wallets
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital wallet and customer loyalty strategist leading rewards innovation at Wallet Factory. Proven expertise in launching fintech solutions across global markets, including successful Vodafone Pay and bank integrations, plus franchise expansion to 3 countries. I help businesses boost retention and revenue through personalized in-app rewards and digital payment ecosystems.
Expérience de travail
Head of rewards business line and digital wallets
Wallet Factory
juil. 2022 - Présent
4 ans 4 mois
I communicate with ambitious forward-thinking businesses to help them out with customer loyalty improvement strategies via intehrating personalized in-app rewards and digital wallets.
BD & Marketing Manager
B4Finance
sept. 2021 - juil. 2022
11 mois
Paris, France
Digital solutions for the Investment Management Industry: - KYC data collection - Due Diligence - Smart contracts
VP, Business Development
Wallet Factory
sept. 2018 - oct. 2020
2 ans 2 mois
Wallet Factory is a Fintech service provider that enables financial businesses worldwide with reliable custom software solutions for outright revenue growth and customer satisfaction. The company develops scalable digital ecosystems ensuring easy access to a wide range of financial services with faster time-to-market product delivery rates. The company offers a whole raft of FinTech services based on the WaaS model—from digital wallets and online payment systems to neobanking and loyalty management. Flexible and scalable, our digital financial ecosystems ensure higher speed-to-market rates and add much value to marketplaces, eCommerce, and other financial startups and scaleups.
Product Owner, Co-founder
MobiGift
juin 2016 - oct. 2018
2 ans 5 mois
Ukraine, Kenya
mGift enables users to send real-time gifts like coffee, pizzas, sweets, movie tickets, etc. https://www.mymobi.gift/ - launched the mgift platform - integrated the mgift service to Vodafone Pay mobile app - integrated the mgift service to MaxiCard mobile app and website - integrated the mgift service to Alliance Bank mobile app - contracted 20 partners - opened franchises in Kenya (the first name is MyMulti), Belarus, Ivory coast
Product Development Manager
FUN Ticket
juil. 2014 - mai 2016
1 an 11 mois
Ukraine, South Korea
Launched the service of instant gifts via SMS in Ukraine together with the Korean partner - Ipopcorn company
Marketing Product Development Manager
FIDOBANK
août 2012 - déc. 2014
2 ans 5 mois
Kiev Region, Ukraine
• Marketing product development • E-money products launching • Launching customer promotion and motivation programs for employees • Starting loyalty programs on deposit and card products • Launching co-programs together with the international payment systems Visa and MasterCard
Marketing manager
VTB
avr. 2010 - août 2012
2 ans 5 mois
Kiev Region, Ukraine
• New product development and launching “Football card” • Launching marketing promo campaigns for customers • Motivation programs for employees • Press releases production • Developing and implementing the long- and short-term marketing strategies
Formation
INSEEC MSc
MSc in International Business Management, Paris
2020 - 2021
2 ans
The Bohdan Khmelnytsky National University of Cherkasy
Master's degree with honours, Institute of foreign languages
Alpha College
English Language, Dublin