Iqra Malik

I create user interfaces and experiences that enhance the usability, functionality, and visual appeal of mobile applications and web platforms. I am responsible for understanding user needs, translating them into intuitive and engaging designs, and collaborating with cross-functional teams to ensure the successful implementation of these designs.

Create compelling and elegant end to end solutions, from research and ideation through to visual execution. Working as a part of product team contributing to drive key initiatives, continuously iterating and improving upon experiences that span the entire player journey. Qualitative and quantitative data to find opportunities to improve the product. Drive projects and operate end to end by formulating sound problem statements, conduct user research, mockup ideas, collect feedback from design team, iterate, design the solution and work with in-house developers to build the solution and ship it, and monitor the implemented solution. Advocate for design thinking throughout the organisation by investing in standards, documentation and varied processes to further the discipline. Working with the wider product team, contribute towards shaping the product vision and strategy Work with cross functional teams and disciplines to achieve the most optimal outcomes, including data science, content design and engineering.

Develop the process or approach for tackling a problem. Drive all cross-functional meetings. Show a deep understanding of the products and competitors in the solutions. Comfortable in solving complex problems Lead quantitative and qualitative research. Design simple and elegant interfaces for complex systems. Refine the details of interaction design to achieve a high level of polish. Design interfaces that are functional, beautiful, and delightful. Raise the visual design bar in a way that it creates business value. Use storytelling to communicate work in an engaging way. Actively help triad and team alignment. Communicate effectively with project team and organisation leaders to influence their thinking and decisions. Collaborate with other designers to maintain design consistency and coherence across the product as appropriate.

Responsibilities: 1. Offered my expertise and creative insights to guide in achieving exceptional design outcomes. 2. Collaborated closely with team members, meticulously analyzing client needs and objectives, and translating them into compelling visual concepts and strategies. 3. Offered a fresh perspective, elevated the quality of designs, and ultimately helped the organization to realize their vision while achieving optimal functionality and aesthetics.

Illustrate design ideas using storyboards, process flows and sitemaps. Build strong user personas and take user interviews. Design graphic user interface elements, build page navigation buttons and search fields. Develop UI mockups and prototypes that clearly illustrate how sites function and look like Create original graphic designs. Identify and troubleshoot UX problems (e.g. responsiveness) and conduct layout adjustments based on user feedback. Adhere to style standards on fonts, colors and images. Design social media posts Design collateral like standees, mug designs, t-shirt designs, brochures, one-pagers and white papers.