Irene Aroca

Monitor and optimize digital processes for banking products, driving performance and sales. Leverage data-driven insights from customer behavior analysis and market research focus on efficiency and business goals. ENGIE & DATA MANGEMENT Coordinate technical teams and architects to design optimal solutions to meet IT standards while accomplishing the business objectives. • Technical and Tactical Solutions: Develop and implement strategies to improve metrics, refine database structures, and optimize data for informed decision-making. • Process Optimization: Design advanced data procedures to empower processes and enable deeper analysis of customer insights. • Accessibility Leadership: Oversee accessibility procedures and conduct regular scans to ensure compliance and inclusivity. COMMUNICATION Designing high-impact communication and marketing campaigns for existing clients and prospects optimizing customer experiences across products and digital channels. • Customer Knowlegde. Drive insights that align with business objectives, prioritize and plan tailored messages to different customer segments and life cycles. • Collaborative finance and legal strategy. Continuous innovation in partnership with cross-functional teams, exploring new opportunities for cross-selling and strategic alliances to drive growth. • Presentation Leadership. Coordination of cross-functional, multilingual teams delivering compelling presentations for stakeholder alignment and engagement. BANKING Conducting market research and benchmarking to identify opportunities for key bank products improvement for the product in charge: personal loans and pensions. SCRUM MASTER Ensure the consistent application of Agile methodologies in day-to-day operations, promoting lean and efficiency within teams.

Digital consultant, designing data-driven strategies, leading end-to-end project implementations, and delivering technical solutions across multiple languages and markets. PRE-SALES & CONSULTORY Analysis of client needs and design of tailored technical solutions that align with business objectives and cost. IMPLEMENTATION Lead end-to-end planning and execution of digital projects, including budget structuring, timeline management, negotiations, risk assessment, team leadership, stakeholder coordination, and expectation management. BUSINESS INTELLIGENCE Define strategic business milestones and customer value metrics, building automated reporting dashboards that provide real-time insights to monitor and optimize projects at all levels.

Coordinator of advertising projects, both ATL and BTL, for all Diageo brands present in Latin American markets. • DAM system management for Diageo’s advertising, ensuring compliance with legal standards and brand legacy. • Business analysis and CRM development. • Responsible for multilingual training programs of the digital platform. Personal achievement: Better engagement increasing the effectiveness of resources by 12%

CRM analysis leader for Spain, Portugal, and Eastern Europe, managing a team of five to define customer profiles, develop targeted online marketing campaigns, and enhance brand perception. • Promotions and special event designer, brand experiences, and loyalty programs to boost customer engagement. • Contributed to UX improvements across multiple websites and digital platforms.

Responsible of organizing and coordinating all sort of corporate and social events. Very multitasking workflow with the main goal of ensuring the event runs smoothly, stays within budget, and meets the client's objectives. • Strategic Planning: Conceptualize event themes, formats, and budgets; lead negotiations and proactively manage potential risks. • Operational Coordination: Oversee end-to-end event execution, with seamless communication among all stakeholders. • Post-Event Analysis: Gather feedback, evaluate performance, and deliver actionable reports to drive continuous improvement.

Co-Presenter and Content Producer for the weekly show. • Content research and editorial editing. • Developed and managed promotional campaigns and prize competitions along with partner companies. • Collecting press clipping after every aired show. • Community management (Web, Facebook) for the show.

Maximizing sales opportunities through effective up-selling and personalized service. • Curated and organized tailored holiday packages and travel bookings. • Oversaw corporate membership club accounts, ensuring high levels of client satisfaction and retention. • Focused on delivering a premium lifestyle experience through attentive customer service.