Irene Cattaneo

– Recruited, trained, and led the Operations team to improve efficiency, support company growth, and deploy a company-wide operational excellence strategy, focused on: – Team alignment: Defined objectives, implemented KPI dashboards, and enhanced coordination across Sales, Product, Finance, and Customer Success. – Workflow optimization: Identified bottlenecks, redesigned key processes, and fostered a culture of continuous improvement (Lean methods, retrospectives, structured rituals). – Tooling & automation: Selected, negotiated, and integrated tools (HubSpot, Jira, Make, Gong, Coefficient, Clay, Smartlead, HeyReach), ensuring adoption and long-term value through hands-on enablement. – Revenue & cash management: Rebuilt the AR process, automated collections, improved reporting, and recovered over €1.4M in overdue payments in under one quarter.

– Optimized the sales process through the implementation of HubSpot and ongoing team training. – Defined key KPIs and set up dashboards to monitor performance. – Automated interactions between the Sales and Product teams as part of the delivery process.

– Collaborated with cross-functional teams to prototype, launch, and test new monetization initiatives for artists, notably the promotion of profiles and events through a targeted social media strategy.

– Defining mission, common language and priorities for the support team in line with company strategies and needs by developing a team roadmap, deducting people and tech resources needs and reporting on status of deliverables. – Defining the standards of an outstanding artist's experience by identifying new tools, platforms, and techniques. – Recruiting, training and developing a team of 4 resources to over-delivering memorable and engaging experiences to our artists and art lovers. – Scaling and automating the processes to handle fast growth through the smart use of tools, knowledge and resources.

– Develop repeatable and scalable processes that are backed by data to meet departmental goals – Act as liaison between multiple departments (especially Product and IT) to ensure overall business alignment and streamlining of communication – Create and manage automation to improve account management processes – Collaborate with team leads on individual teams' needs to build reports or implement tools in order to increase productivity – Train and provide ongoing support for Hubspot usage

– Artists selection: prospecting, qualifying, and recruiting artists. – Account management: managing artists' onboarding and maintaining relationships.