Irfaan Amejee

– Supported the development of AI features from start-finish to improve customer speed in their workflow. AI features reduced customer time on painful tasks by 80-90%. – Synthesized user research into UX artefacts(personas, journey maps) and prioritized recommendations that informed product roadmap decisions and future vision which received overwhelming positive response. – Conducted multiple user feedback sessions to validate customers needs, requirements and pain points which established strong relationships that lead to contract expansion and renewals. – Redesigned the core data interface (Data map) to improve visual hierarchy and cognitive load, enabling business users (analysts) to extract insights from massive datasets (1M+ entities) with greater speed and ease. – Created interactive prototypes for usability testing and painting the larger picture demonstrating the business's future from a product perspective. – Built and maintained design system/component library, resulting in reduced inconsistent UI patterns across the application, accessibility conformity and accelerated development for the front-end team.

– Conducted user interviews and workshops, converted insights into actionable design outputs which resulted in improved task completion and usability. – Created streamlined workflows that allowed customers to migrate client lists from a legacy system, reducing manual effort and significantly improving efficiency by 30%. – Collaborated with our global design team to enhance global navigation across our B2B SaaS platform, which improved UX, saved time and gave users' ability to switch between sub-applications within the product efficiently. – Designed concepts to integrate with a third-party application for metric consumption, supporting access to business-critical insights and decision-making that was shared with product, sales and customer success teams. – Worked with the design systems team to evolve the UI component library based on user feedback and scenarios, helping users make quicker decisions during their experience. – Led migration of design system from Sketch to Figma, accelerating prototype creation and enabling real-time team collaboration.

– Focused on expanding client business potential by strengthening their brand presence and establishing a clear digital identity. – Delivered Branding, Graphic design, and Logo design services, supported by business consultation to help clients position themselves more effectively online. – Produced prototypes for testing and experimented on multiple tools such as: Adobe XD, Illustrator, other tools in Adobe Creative Suite, Sketch and Figma. – Mapped user journeys to understand customers workflow and process, carried out UI audits, and created content to support design delivery. – Worked in a Waterfall environment while also planning sprints to keep projects organised and moving forward efficiently.

– Designed high-quality graphics and contributed to UX/UI content development for an online education platform, improving the learning experience for primary school students. – Created engaging mock test interfaces for Mathematics and English, helping prepare students more effectively for examinations. – Supported the development of UI components, including iconography, to strengthen the clarity, consistency, and overall usability of the interface.