Irina MALMOUCHE

Axyneo is a business development agency that helps companies to increase their profit and sales. · Led design initiatives from concept to MVP, resulting in a successful beta launch that garnered positive user feedback and aligned with business goals. · Led user research initiatives, delivering insights that shaped product strategy and optimized team resources. · Developed a custom branding and design system, ensuring consistency across all platforms, enhancing the brand identity.

Together is the Partnership Acceleration Platform for e-commerce brands that want to break the growth ceiling. We are building a data-driven playbook for co-acquisition as a new way to scale up partnerships and expand their audience in a more efficient way. · Collaborated with PM and developers to launch a new service branch, expanding company offerings and supporting a strategic pivot. · Conducted usability testing and rapid iterations, reducing time to market and enhancing product usability. · Performed competitive benchmarking and UX audits, resolving critical user pain points and improving product experience.

I helped pre-seed and early stage startups to craft their prototypes, websites and branding materials

Millionroads is a cloud-based analytics platform intended to restore the academic and professional career data of students and alumni. The platform allows users to trace the path of students before, during, and after their education, according to the criteria of their choice, enabling schools to provide their students with the tools to explore the careers of alumni who have undertaken similar educational paths. · Redesigned MyRoad for 37,000 monthly users, enhancing user satisfaction by increasing the NPS from 3.2 to 4.5. · Designed a new set of functionalities in collaboration with internal and external stakeholders, resulting in a 30% improvement in user retention. · Delivered a responsive solution across mobile, tablet, and desktop, ensuring a seamless cross-platform experience.

Created content for Instagram for the biggest DIY community in Japan, collaborated with flagship store of Karl Lagerfield

Curated 5 exhibitions, enhancing visitor experience and showcasing diverse artistic narratives of kazakh art. Conducted research and analysis that led to the publication of six articles in artists' books