Irina Seignol

Fractional CMO | B2B Growth & Market Entry Consultant | Helping German & Industrial Brands Expand in France

Salary / Daily rate

Freelance

Skills

Business DevelopmentMarketing StrategyStrategy ConsultantManaging DirectorBudgetingMarket ResearchForecastingOperationsVP OperationsInterim ManagerConsultantChief Strategy OfficerGeneral ManagerNegotiationContractsCEOProduct StrategyCanvaProduct MarketingCommunication CampaignGrowth MarketerBrand ManagerHead of MarketingProduct ManagementUser ResearchGoogle AdsVP MarketingHead of ProductBranding StrategyFinal Cut ProLinkedIn AdsDesign ThinkingVP ProductSales StrategyMarketing OpsGo-to-marketFigmaAdobe PhotoshopChief Revenue OfficerGrowthMailChimpAdobe InDesignInterim ManagementManagement ConsultingStrategy & ConsultingProject Management (PMO)Digital Transformation

Languages

French (Native)German (Native)Russian (Native)English (Fluent)Italian

About me

Links

Work experience

CEO / Owner

D-ThinkFreelance

Jan 2025 - Present

1 year 10 months

Paris, France

📍 Helping German & Industrial Companies Expand in France 🔹 What I Do: I specialize in helping B2B, industrial, and German companies successfully enter and grow in the French market through strategic marketing and business development. My approach is hands-on, sales-driven, and fully tailored to the unique challenges of cross-border expansion. 💡 Key Services & Expertise: • Market Entry Strategy → Adapting your brand, messaging, and sales approach for the French market. • Lead Generation & Sales Growth → Creating marketing strategies that directly impact revenue. • Fractional CMO Services → Acting as an outsourced CMO to build & manage your marketing function. • B2B & Industrial Marketing → Crafting targeted strategies for complex sales cycles and niche industries. • AI & Digital Marketing Optimization → Exploring AI-driven marketing solutions to boost efficiency. 🔹 Who I Work With: ✔ German brands entering France who need a localized go-to-market strategy. ✔ Industrial & B2B companies looking to refine their sales & marketing approach. ✔ SaaS & tech businesses expanding into new international markets. 🚀 I don’t just advise—I execute. If you need a marketing & business development expert who understands both the German and French markets, let’s connect! 📩 Open to consulting, fractional CMO roles, and market entry projects.

Managing director / Owner

PalmerFreelance

Dec 2019 - Dec 2024

5 years 1 month

Paris / Moscow

External consultant on business and marketing strategy, customer loyalty, product positioning and go-to-market strategies and tactics. Advising and monitoring the strategy implementation within the dealer network, monitor dealer performance. Team management up to 30 people (including recruitment and skills development) Management the agency's business in Russia (business development, strategy, budgeting, P&L management, cash flow, etc.)

Palmer Hargreaves DE

Nov 2007 - Dec 2019

12 years 2 months

Paris / Moscow

Strategy director / Managing director Moscow Office

Nov 2011 - Dec 2019

8 years 2 months

Paris / Moscow

External consultant on business and marketing strategy, customer loyalty, product positioning and go-to-market strategies and tactics. Advising and monitoring the strategy implementation within the dealer network, monitor dealer performance. Team management up to 30 people (including recruitment and skills development) Management the agency's business in Russia (business development, strategy, budgeting, P&L management, cash flow, etc.)

Senior Account Manager

Nov 2007 - Dec 2011

4 years 2 months

Paris, Moscow

Project management from initial briefing to final delivery, including daily client communication, negotiation of Scope of Work (SOWs), and contract agreements with clients such as Ford France, JLR France, Mazda France, and Ford Russia. Successfully established the agency's subsidiary in Moscow.

Renault Deutschland AG

Mar 2001 - Oct 2007

6 years 8 months

04500 Allemagne-en-Provence, France

Used Cars Marketing Manger

Aug 2004 - Oct 2007

3 years 3 months

04500 Allemagne-en-Provence, France

Marketing and communication strategies for pre-owned vehicles, including product pricing and residual value optimisation tstrategies. Development of tactical push-pull campaigns (product, price and creative), conduct of market analyses, successful re-launch of used car brand.

Product Manager Accessories and Merchandising

Mar 2001 - Jul 2004

3 years 5 months

04500 Allemagne-en-Provence, France

Product portfolio management, including overseeing the entire product life cycle, local product procurement, pricing strategies, and the development and execution of tactical campaigns within the dealer network. Creation of communication materials, conducting market research and analyses.


Education

University of Duisburg-Essen

1997 - 2001

5 years

Voronezh State University

1994 - 1999

6 years


Licenses & certifications

D.Standards Practitioner Online

Issued: Mar 2022

Certified by Design Thinking Center, Moscow

Trendwatching

Issued: May 2020

Certified by Lumiknows

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