ISABELLE BOATTO

Sales development, prospection, and licensing management for kids and adult brands and properties on Home, accessories, toys and publishing

Building and implementing the category strategy and assortment plans Licence contract negotiation and management, new partners sourcing and prospection Co-branded partnerships (Alinéa, Carré blanc, JL Coquet Jaune de Chrome, Monnaie de Paris, ) Market trends analysis and competition benchmark Product offer segmentation Business reviews / result analysis / regional reporting / corrective action planning Marketing support / Retail activation Achievements : ------------------------------------------------------------------------------------------------------- - partnership "Mickey & la France" with la Monnaie de Paris, available in 3000 post offices - direct deal with Gifi to create an exclusive Christmas deco product range sold in 480 stores (1.5 M€) - co-branded deal with Carré Blanc (500 M€) "Disney x Carré Blanc" - co-branded deal Disney by Alinéa on adult and kids room decoration

Creation and development of Homeware collections market trends and environment analysis Building the marketing and product mix strategy based on result analysis and target product mix Product development : Creative briefings, exclusive artworks development in collaboration with designers Product specifications definition, including legal safety and quality standards Factory sourcing and selection Buying / negotiation Prototyping and sampling follow-up with the factories in Asia and Europe until final compliance and approval Management of junior product managers and assistant Achievements : ------------------------------------------------------------------------------------------------- - constant category growth year on year - new store opening : creation and development of an exclusive tableware range - new Art gallery opening : special events, art exhibition and artist signing organization