Isabelle Charr

#Product Management #Strategic Alliances #Digital Strategies #Sales Enablement #WomenInTechnologyFrance

Salaire / Taux journalier

Paris, France

Mobilité : Bordeaux

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Product ManagementAWSAzureOVHcloudBig DataCRMSEOSEALead GenerationSalesforceProduct MarketingCoaching

Langues

Anglais (Courant)Espagnol (Courant)

À propos

Introduction

Customer-centric analytical professional with over 25 years of international experience in technology: product development, profitability management, sales enablement and operations. A passionate and enthusiastic innovative leader who consistently enables organizations to transform and excel in their business by focusing on performance analytics, transformational leadership, digitalization and sustainable growth. Enjoy working with partners, Chief executive officers, other C-level stakeholders and industry communities in multicultural environments. Key areas of expertise: Business Analytics, Strategy and Go-to-market development, Product management & marketing, Sales Enablement, Sales Methodologies, Alliance management, Project & program management, Problem-definition, understanding & defining customer and market requirements, Coaching and Management Development, team building, public speaking & thought leadership.

Liens

Expérience de travail

Strategy and Consulting Lead. Coach and Business School lecturer.

IMC

juin 2020 - Présent

6 ans 5 mois

Paris, France

– Advising and facilitating clients shape and deliver business and IT transformation required to solve their strategic challenges and customer journey. – Consulting for companies on the digital and IT transformation required to address their sustainability challenges and improve their performance. – Project and program management for cloud architecture implementation, application deployment, data migration, and change management. – Lecturer in Master 1 and Master 2 programs at the ESG Business School and the EMLV Business School in Paris, covering business development strategies, project management, and data science. – Trainer for Cegos in IT, Project Management, Change Management, Leadership, and customized training programs.

Chief Executive Officer

OIP Solutions

juin 2014 - nov. 2019

5 ans 6 mois

Paris Area, France

– Co-founded OIP Solutions a Software as a service editor. OIP solutions develops business applications (CRM, Project Management, Tickets Management, Open Innovation) designed for mid-size organizations that offers businesses the ability to dynamically manage their data and support them in digital transformation. The cloud-based technologies used by OIP enable real time exchanges and big data management. – Draft specifications and direction of the development of software's packages with offshore teams in India and France using Lean methodologies – Provide clients with guidance on technical architecture on Amazon, Microsoft Azure and OVH – Implemented sales and marketing strategy, multi-channel traffic acquisition plan (website, landing pages, marketing automation, social networks, SEO, SEA, SEM, SMO, semantic core)

Product Development, Program Management Director

Sage

sept. 2007 - oct. 2012

5 ans 2 mois

– Overall responsibility included creating and fostering a web platform to bring together all internal departments and external ecosystems. Federated a community to generate knowledge transfer and innovation around product offerings for mid-sized businesses (User Generated Content, Net Promoter Score, Brand User Interactivity). – Selected and developed Liferay open source framework with offshore partners – Responsible for driving Change Management at all levels of the business – Federated and created more than 21 communities by applying " POST " Forrester's methodology – Created communication and marketing plans

Enterprise Partner Group Commercial Sector Senior Marketing Asset Manager

MICROSOFT EMEA HQ

sept. 2005 - oct. 2006

1 an 2 mois

– From design to delivery, responsible for development, local implementation and ensure visibility of Knowledge sharing for Enterprise Partner Group EMEA Commercial Sector involving 21 countries. Prepared Business Plan and quick wins to for 3, 6, 9 months. Reported to EMEA and Corporate HQ. – Created intranet communities for EPG EMEA Commercial Sector on SharePoint in order to centralize documents, best practices and share and communicate REX and other information – Coordinated CS teams' participation and adaptation of Microsoft global "People Ready messages", Industries Corporate messages and Industries Solutions Sales Scenarios. – Motivated internal sales team (s) so as to drive results

Partner Marketing Manager - Enterprise Partner Group (EPG)

Microsoft

juin 2004 - juil. 2005

1 an 2 mois

Région de Paris, France

– Responsibilities included developing and executing sales and marketing activities for Microsoft global partners like Independent Software Vendors and System Integrators such as Accenture for EMEA markets. – Elaborate with Seattle HQ team demand generation accelerated program (DGAP Campaigns) and rolled out of 21 leads generation campaigns in several countries. Enhanced partner's visibility and win rate – Collaborate to alignment at EMEA level and in Microsoft local subsidiaries – Organized and participated to large accounts and VIP round table and events on Microsoft Enterprise Solutions such as MS SQL server among others

Chief Executive Officer

ELFEMENINO.com

févr. 2000 - déc. 2003

3 ans 11 mois

Buenos Aires, Ville Autonome de Buenos Aires, Argentine

– Partner of an internet portal offering publication, advertising and e-commerce targeted to women in LATAM. Managing a team of twenty people. In charge of developing the technical, editorial, marketing content as well as the commercial and financial sides. Collaborated to road shows with out-of US venture and investment funds: raised 1 MUSD. Negotiated partnerships with international Internet companies and portals such as AOL. Awarded Number One regional women on-line e-commerce platform by specialized press after first birthday.

Interim Chief Executive Officer LATAM

TODOSPORT, INTERNET PORTAL DEDICATED TO SPORT

juil. 1999 - janv. 2000

7 mois

– Achieved set up of Todosport offices in LATAM and Brazil. In charge of building local teams and develop partnership with leading soccer professional clubs. Fund raising up to 10 MUSD with local private equities. – Agreements with major Argentinean soccer team

Senior Account Director

J. Walter Thompson Worldwide

déc. 1997 - juin 1999

1 an 7 mois

Buenos Aires, Ville Autonome de Buenos Aires, Argentine

– In charge of Nestlé's account, fifth biggest account of the agency for a total budget of US$8 million per year. Create the marketing strategy and advertising campaign (graphic, outdoor and T.V. spots) for the chocolate department as well as the ice cream department during two seasons. Added the yogurt and dairy product department representing a 40% increase in revenues for the agency. Responsibilities included the coordination of the creative, production and media planning departments (140 people) as well as presentations to clients.


Formation

EBS - European Business School Paris

International Finance, International Finance

1983 - 1988

5 ans 1 mois


Licences et certifications

ITIL Foundation V3

Délivré le : janv. 2012

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