Isabelle Châtillon
Sustainability, CSR & Brand Strategy Consultant
7 recommandations
Salaire / Taux journalier
7 personnes recommandent
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
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Expérience de travail
Consulting in CSR and responsible communication
Self-employedFreelance
juin 2023 - Présent
3 ans 5 mois
Paris et périphérie · Hybrid
Supporting management teams, CSR, Communication-Marketing and HR teams in defining their CSR strategy and its operational implementation: > mobilize and align CODIRs with the company's vision and mission. > conduct CSR assessment across the entire value chain. > co-design CSR commitments & roadmap, and define key objectives. > build impact KPIs to measure progress. > define employee mobilization models. > design communication narratives and structure the proof messages for internal and external stakeholders. Main clients: Swile, L'Oréal France, Association Je t'Aide (Mieux!), Cassegrain, Tereos, Altarea (LinkUp), Lagardère Live Entertrainment (Fresque du climat)
Sustainability lead
Swile
oct. 2024 - août 2025
11 mois
Paris, France
> conduct double materiality analysis (CSRD) > articulate CSR strategy, ESG KPIs, and communication narratives > design the 2024 CSR report and the communications plan | Impressions +160% vs. 2024 - downloads +95%) > co-develop the 2025 sustainable procurement roadmap > coordinate the B Corp labelling process | France & Brazil > define the corporate CSR communication strategy
Consulting Director - CSR & committed Brand strategy
uzful
déc. 2019 - mai 2023
3 ans 6 mois
Paris, France
Our mission at uzful? To help brands take a stand and mobilize their communities, both internal and external, to make them their strength! > finalize Sodiaal Fromages' CSR plan by clarifying its mission. > mobilize Candia's executive committee around the implementation of its CSR strategy. > co-develop new commitments for the Vrai brand with key stakeholders > define the B2C promise of the Demain la Terre label.
Digital strategist for committed brands
FreelanceFreelance
sept. 2018 - déc. 2019
1 an 4 mois
Paris Area, France
> BRAND SUSTAINABILITY FRAMING Sustainable brand platform analysis, omnichannel consistency (ecosystem / content / UX audit & touchpoints mapping), consumers / stakeholders studies, benchmark. Internal & external teams coordination. > DIGITAL STRATEGY (Paid.Owned.Earned) Branding, content, digital marketing, eCommerce & omnichannel, performance measurement, and project management
L'Oréal
avr. 2013 - mai 2018
5 ans 2 mois
Levallois 92, Île-de-France, France · On-site
Global digital director | L'ORÉAL PROFESSIONAL PRODUCTS
sept. 2016 - mai 2018
1 an 9 mois
Levallois 92, Île-de-France, France · On-site
Integration of the digital & omnichannel stakes into the practices at Division, Brands, Zones & Countries level. Setting-up the digital B2C2B ecosystem in order to create the conditions of the digital transformation (focus B2C). > Paid media strategy > Brand & product Content, Consumer engagement & social media | Division Content platform hair.com (US pilot) > D2C & eRetail eCommerce > Performance measurement, Consumer insights & social listening > Digital investments guidelines & monitoring > Data Privacy | GDPR lead > Digital teams organization & Division upskilling > Team management | 4 people BRANDS: L’Oréal Professionnel, Kerastase, Decléor, Redken, Matrix (focus on B2C topics).
Data & digital performance director I L'ORÉAL LUXE INTERNATIONAL
mai 2015 - oct. 2016
1 an 6 mois
Paris, France
Creation & management of the "Digital & eCommerce Performance Optimization Center" for the Luxe Division. Digital performance measurement and consumer insights focused on on line conversion & drive to store. > Media & D2C websites performance, consumer behaviours & insights | 5 brands / 10+ local sites > MVT testing & UX-Merchandising-Media recommendations > Mobile & drive to store strategy > Architecture & data quality | Google Analytics > Digital investments guidelines & monitoring BRANDS: YSL Beauty, Lancôme, Kiehl's, Urban Decay | Top 5 countries
Digital Factory directory I L'ORÉAL LUXE INTERNATIONAL
avr. 2013 - mai 2015
2 ans 2 mois
Paris Area, France · On-site
Global Direct eCommerce program Management for the Luxe Division. Delivering best-in-class responsive master sites, in coordination with international brands, key countries & IT teams. > Program management > UX, design & master sites | 6 responsive brand master sites delivered & optimized > Zones & countries support for localization | 10 localized brand masters > Team management | 6 people Paris & NYC based BRANDS: YSL Beauty, Lancôme, Kiehl's, Urban Decay, Biotherm, Armani Beauty, Shu Uemura MA BEAUTÉ LUXE Testing a new recruitment CRM model through a multi-brands eCommerce Beauty boxes platform (launched in France & stopped in Dec 2016), in collaboration with the Zone & pilot country: P&L | Brand positioning, graphic identity & editorial line | brand & eCommerce platform | Content production | Media & CRM plan| Legal
Club Med
janv. 2007 - janv. 2012
5 ans 1 mois
Paris · On-site
Global eStore manager
août 2009 - janv. 2012
2 ans 6 mois
Paris · On-site
> Global eCommerce platform lead | 27 countries > Mobile platforms strategy, UX & design | mobile site & app > Consumer online behaviors analysis > Business performances analysis
Global Internet & CRM Coordinator
janv. 2007 - juil. 2009
2 ans 7 mois
Paris · On-site
> New eCommerce platform roll out | 27 countries (eCommerce Argent / Top Com Or / Cube d'Or 2010 award) > New loyalty program roll out | Europe & North America > eCRM : design & roll out of the omnichannel customer care section, database management & emailing program
Senior consultant
Fullsix
oct. 2000 - juil. 2007
6 ans 10 mois
92300 Levallois-Perret, France
> Digital marketing & eCommerce > Project management & profitability follow up > Business development (call for tenders & client accounts Main clients : Club Med, SFR, BRED, Association Française du Multimedia Mobile
Formation
EcoLearn
Masterclass Implementing the CSRD
2023 - 2033
10 ans 2 mois
Butterfly (Axa Climate, Lumia)
Regenerative business
2023 - 2023
3 mois
CentraleSupélec
Master Class 21 "Piloting the sustainable business model"
2018 - 2019
1 an 1 mois
Université Paris 13
IUP
1998 - 2000
2 ans 1 mois