Isabelle Rucho

Developed vision, strategy and led Connet Tribe (two squads) including an SPM. Owned AI Agent capabilities, integrations, APIs, SDKs and automation workflows, aligning the roadmap around resolution, adoption and revenue. • Built a 0→1 AI Product Recommendation Engine from customer research and conversation analysis, defining the experience, positioning and product proposition. • Created go-to-market positioning, messaging, customer cohorts, launch communications, lifecycle education and sales enablement. • Increased AI metered revenue and conversation resolution by 25% through feature gating, upsell design and product-adoption improvements. • Improved WordPress and WooCommerce activation by 12% through funnel analysis improvements • Introduced in-product messaging, changelog and public roadmap to scale customer education, product updates and product feedback.

Owned Tidio’s Email Campaigns product across strategy, activation, audience data, integrations, feature access and customer experience. • Increased Tidio's activation by 10% by introducing Entri.com domain-verification within the first month. • Assessed the market, customer needs, competitors, product gaps and revenue potential, recommending investment move toward Tidio’s AI-first strategy. • Planned the product sunset and led end-of-life communications across customer notices, FAQs, timelines and sales and support enablement. • Defined CRM and CDP data requirements to improve Tidio's users' audience targeting and lifecycle communication.

Owned product strategy, roadmap, P&L, growth and a six-person team for a B2B2C reference-checking SaaS platform. • Used customer interviews, competitor analysis and market sizing to refine the ICP, positioning, messaging and enterprise product strategy. • Grew ARR from $850k to $1.1m within six months through enterprise focus, pricing optimisation and clearer product-market alignment. • Took a Greenhouse integration from discovery through launch, partner go-to-market and customer communications, contributing to 6% month-on-month growth. • Improved G2 ranking from 13th to ninth through customer advocacy communications, while consolidating HubSpot, Chargebee and Apollo across acquisition, billing and renewals • Defined revised pricing and managed the customer experience surrounding billing, subscription changes and international expansion.

Owned product strategy, delivery, growth, revenue and a four-person team for a B2B2C affiliate and partnership platform. • Increased ARPU from $41 to $53 and MRR by 12.5% through customer insight, pricing, packaging and feature-led monetisation. • Increased onboarding completion from 45% to 85% through funnel analysis, experimentation, segmentation and lifecycle communications. • Shipped two-way merchant and affiliate messaging, improving the product proposition and increasing weekly active users by 40%. • Designed upgrade, downgrade, cancellation, retention and failed-payment journeys across the product, email and CRM.

Owned product growth, monetisation, positioning and lifecycle strategy for a document-workflow automation SaaS product. • Used customer research, competitor analysis and market sizing to reposition the product and clarify its messaging across the website and product journey. • Grew MRR from $110k to $140k and visitor-to-trial conversion from 15% to 35% through improved proposition, website journeys and activation. • Increased ARPU by 15% through a price increase and grandfathering communication strategy while keeping associated churn below 3%. • Built experimentation and lifecycle programmes across onboarding, trial conversion, retention, upsell and referral, improving activation by 6%.

Led global ambassador, influencer and sponsorship strategy across more than 35 markets, managing a $5m budget and over 40 ambassadors. • Defined audience strategy, positioning, talent proposition and activation plans across content, community, product launches and live events. • Adapted global messaging and campaign frameworks for regional acquisition and customer-engagement teams. • Introduced OKRs and ROI dashboards, increasing measurable programme impact by 28%. • Launched PokerStars’ first Twitch channel and developed customer experiences connecting ambassadors with online and live-event audiences.

Led product marketing and integrated campaigns across desktop software, mobile products, online games and live events. • Contributed to customer research, positioning and go-to-market for launches including PokerStars Mobile, Home Games and Spin & Go. • Developed customer communications across CRM, product, web, social, PR, television and live-event channels. • Created tournament and customer-experience initiatives that generated more than $100k in additional annual revenue. • Delivered digital experiences covering website, intranet and games, defining UX, content, SEO and CRM integrations and achieving top-three Google rankings within six months.