Isaure Symington

Digital consulting project for NoteWorthy, expert in curated luxury travel experiences: • Lead the full website redesign: scoping, planning, monitoring of design, development, and testing, validation of key milestones, and launch. • Teams coordination and project communication management. • Digital & content strategy: audit of the existing site, creation of the new site structure (sitemap/wireframes), content plan, and SEO optimisation. • Recommendation and roll-out of an email marketing platform.

E-commerce & Project Management: • E-commerce performance optimisation. YOY growth: Revenue +30%; Traffic +37%. • Project management: full redesign of desktop/mobile websites and loyalty programme. • Website content management, seasonal and promotional campaigns, performance tracking. Acquisition & Retention Strategy: • Search agencies management and campaign optimisation. • Implementation of email marketing campaigns and database optimisation. • Definition and execution of social media strategy.

Acquisition & Retention Strategy: • Develop and manage the email marketing and social media strategy. • Manage the search agency, the affiliate partners and the French PR office. • Weekly and monthly KPI follow up and reporting. E-commerce: coordinate and manage website and promotional activities (merchandising, content, creative materials etc).

Commercial Development: develop clients’ portfolios, follow up and report on advertisers' campaigns, fully manage Mother’s Day campaign. Webmarketing: competition benchmark, daily reporting and KPI analysis, website animation and social media management.

E-commerce: take part in the implementation of the CRM programme and the e-commerce website, identify best practices to make recommendations for the new website launch. Marketing: sales and performances analysis, forecast sales by store, organise promotional campaigns and events.