Ishita Gupta

Digital Analyst - Created media reports and dashboards. - Monitored on going media campaigns. - Data collection and analysis. Digital Project Manager for clients like: AT&T, US - Managed cross-channel marketing projects AT&T E-commerce website. - Conducted one-on-one/ group calls with internal and external stakeholders, at all levels of seniority and clients to discuss the project status. Achievements: - Received Certificate Of Merit for scoring the Highest marks in the assessments conducted at Entry Level Integrated Training and Enablement Program held from Aug-2016 to Jan-2017. - Awarded "BRAVO" twice.

Branding- creating and defining the products image. Market Analysis- identifying the target audience. User acquisition, designing innovative marketing strategies and social media campaigns around events and brands. Competition Mapping- keeping up with apps around, analyzing their growth and strategizing how to improvise the app. Features- how the target audience use the app and what they want and how we can integrate it together into a product.

Researched the topic, found the non-functional as well as the functional requirements in the context of Smart City with modern emerging technologies like: Big Data, Cloud Computing, Robotics and Artificial Intelligence. Research was based on FURPS Analysis and PMBOK knowledge areas. Worked in a team, contributed in all the research assignments as well as in the case study.

Created an e-commerce website with the help of software like: Eclipse, MySQL using Java as a platform. Created it employing Tools and Technologies like: JSP, CSS, HTML, Advance JAVA, JDBC, Servlets, etc. Worked in a team. Contributed through coding of various requirements, creation of the final presentation, diary entries. Worked in UI (Creation of web pages), Database (Creation of database and manipulation of data via queries), Java coding (Coding of search functionality, Captcha functionality, etc.).

Tried the product, fostered the experience and spread the word among friends, engaged them in conversation-in the campus and on the go! Contributed through innovative ideas for student engagement - managed user generated content, interesting write-ups, videos, product knowledge transfer, unified sales and marketing efforts, social media promotion.