Ismaël Perez

Skills: Ruby · Ruby on Rails · Academic Support Services

• GENIAL Factory development: built using React, TypeScript, Next.js, and Sanity (Headless CMS), with Python for API setup and data integration. • AI Agent Integration: configuring prompts, contexts, and workflows for LLMs (GPT-4, Llama, Mistral), ensuring seamless access to client-specific data through RAG methods. • Travel Planers: integrated APIs like Tavili, Algolia and Google Maps for search, geolocation, and autocomplete, with Leaflet for map rendering. • Custom Chatbots: deployed on client websites for information assistance, navigation, content creation, and customer support. Collaboration & client focus: I work closely with clients (Atout-France, BPI France, CEGID, Huttopia) to understand their needs while ensuring compliance with European data regulations (AWS servers in France and Germany). Tech Stack: • Frontend: React, TypeScript, Next.js • Backend: Python (FastAPI), PostgreSQL, Redis, MongoDB • DevOps: Docker, AWS

During this period, I focused on developing my skills as a full-stack web developer by working on a range of freelance projects and personal initiatives. - Key Project: Explored the development of a digital platform centered on sustainability, offering a space for users to share photobooks. While the project remained at the prototype stage, it allowed me to delve deeper into modern tech stacks and UX/UI design. Tech Stack: React, Node.js, NestJS Additional Activities: - Collaborated with previous clients on ongoing contracts, ensuring high-quality delivery for various web-based solutions. - Worked on smaller-scale projects to refine skills in both frontend and backend development. This time allowed me to expand my expertise in modern web technologies while maintaining strong relationships with clients and exploring projects aligned with my interests in sustainable and user-centered design.

During a 7-month sabbatical, I embarked on an artistic photographic journey across Latin America, exploring countries such as Peru, Bolivia, Argentina, Colombia, Costa Rica, Nicaragua, and Mexico. This experience was both geographical and deeply creative, as I focused on analog photography and storytelling. • Artistic Project This journey inspired an ongoing artistic project currently materializing as a forthcoming black-and-white photography book, set to be published in 2025. The book aims to encapsulate the beauty, essence, and cultural diversity of Latin America through carefully curated images. • Zine Creation As part of the process, I self-published a zine titled “Tupananchiskama”, showcasing some of the most evocative moments captured during my travels. • Website & Exhibition A selection of these works is displayed on my website, modernesolitude.fr, which I designed as a temporary virtual exhibition, entirely coded in JavaScript. A dedicated site for the upcoming book is also in development. This sabbatical was a pivotal moment to explore my passion for photography, combining technical craftsmanship with artistic expression to create meaningful visual narratives. For a more immersive experience of my works and explorations, please visit my photography website https://ismael.photos and my shop: https://ismaelperez.bigcartel.com

At Index, I honed my skills as a full-stack developer, contributing to a wide range of projects and collaborating in an Agile development environment to deliver high-quality solutions for clients. One of the key highlights of my tenure was working on Alya, an innovative AI platform, which emphasized flexibility, responsiveness, and efficient project management. • Backend development: developed robust solutions using PHP and Laravel (MVC architecture). • WordPress customization: configured advanced functionalities, including hooks, API integrations, and in-depth customizations to meet client-specific needs. • Frontend features: enhanced user interactivity with JavaScript, Ajax, jQuery, and React. • Design implementation: designed and conceptualized websites, mobile applications, and intranets in Figma, ensuring a user-friendly and visually appealing experience. • Clean code practices: promoted quality through code reviews, pair programming, and adherence to clean code standards. This role allowed me to strengthen my technical expertise while balancing creativity and technical precision in a fast-paced, client-focused environment.

Completed an intensive 1-year retraining program in web development, acquiring both foundational and advanced technical skills across the full development stack. • Frontend development: Built responsive, interactive web pages using HTML5, CSS3, Bootstrap, Tailwind CSS, and JavaScript (OOP). • Backend development: Designed and implemented robust systems with PHP, MySQL, and the MVC architecture, including in-depth customization of WordPress (hooks, APIs). • UI/UX design: Created mockups and wireframes in Figma, translating designs into functional, pixel-perfect interfaces. • Dynamic functionality: Developed interactive features using JavaScript and improved user experiences with single-page applications (React.js). • SEO optimization: Applied modern SEO strategies to enhance visibility and search rankings. This apprenticeship allowed me to refine my expertise in full-stack development, bridging the gap between design, functionality, and performance.

• Team Leadership: led and trained a dynamic team of 6 ensuring seamless execution of tasks and alignment with organizational goals. • Training: headed the training of 10 international freelancers in social listening fortifying brands consistency across Europe and America regions. • Business Development: proactively engaged in prospecting and acquiring new clients. Led client-facing presentations for esteemed clients like Pierre Fabre, Boiron, BNP Paribas, Groupe PSA, Firmenich, Columbia Sportswear. • Monitoring and reports: conducted daily multilingual monitoring using platforms such as Talkwalker, Brandwatch Analytics/Audience, Mention, Hootsuite, Visibrain and Radarly. Delved into quantitative and qualitative data analysis offering actionable insights. • Achievements: successfully increased social engagement and visibility for clients by 10-15% on average across Facebook and Twitter. Played a pivotal role in managing crises.

• Campaign management: designed, launched, and fine-tuned email marketing campaigns and automated systems optimizing outreach efficacy. • Performance analysis: scrutinized funnel metrics, undertook rigorous campaign quality assurance, and engaged in A/B testing. This data-driven approach facilitated strategic enhancements to the campaign's effectiveness. • Lead management collaboration: partnered with the CAM (Customer Acquisition Manager) to devise and oversee a robust lead scoring and grading mechanism expediting the sales conversion process.

• Campaign analysis & enhancement: collaborated intimately with teams to assess current campaigns, providing insights and recommendations for future improvements. • Email performance optimization: set benchmarks for Surfrider's email campaigns, analyzing open and click-through rates. Implemented experiments, like A/B tests, to drive engagement. • Google Adwords management: oversaw Surfrider Foundation's Google Adword Grants Pro Account with a monthly budget of 10K.

• Social Media growth: boosted follower count and engagement on platforms such as Facebook and YouTube leading to increased brand visibility. • Content Management: maintained a dynamic content calendar encompassing social media posts, newsletters, and editorial pieces to ensure consistent brand messaging. • Data Analytics: delved into the intricacies of social media campaigns, honing skills in data collection, analysis, and interpretation to optimize future campaigns.