Ismail Ouaalla

Delivered end-to-end design and development solutions for clients across diverse industries, including e-learning, car rental, healthcare, food blogging, import/export, and e-commerce. Designed e-commerce websites in Figma and developed them in Shopify, WordPress, Framer, and Webflow, ensuring responsive, modern, and user-friendly experiences. Built and optimized food blogs with SEO-friendly structures to increase visibility and engagement. Created web apps, dashboards, websites, and mobile application interfaces, adapting to different business needs and user requirements. Designed multilingual and RTL websites, expanding accessibility for international and Arabic-speaking audiences.

Recruited to design a new e-learning platform tailored for the Moroccan market. Conducted user interviews and competitor analysis to identify learner needs and industry gaps. Created wireframes, prototypes, and final high-fidelity designs, ensuring usability and visual appeal. Collaborated closely with developers to bring designs into production, maintaining consistency and functionality.

Led a multidisciplinary team of 2 developers and 1 graphic designer, managing end-to-end delivery of 4 major projects. Oversaw the design and development of an airport taxi dashboard with a driver app, ensuring seamless user experience. Designed and developed responsive websites for a Destination Management Company (DMC) and for Jony Travel’s corporate site using Webflow. Conducted user interviews and competitor analysis to guide product decisions and improve usability. Created wireframes, prototypes, and final designs, ensuring alignment between business goals and user needs. Performed on-page SEO and technical SEO optimizations, improving site performance and search visibility.

Designed wireframes, landing pages, and full website layouts in Figma tailored to diverse client industries. Developed responsive websites in WordPress, ensuring seamless translation of design into functional builds. Collaborated with cross-functional teams to deliver high-quality projects on tight deadlines across multiple sectors. Applied SEO best practices on selected projects, improving site visibility and performance. Adapted to a wide range of brand styles, strengthening versatility in design approaches.

Taught UX principles and UI design fundamentals, with a focus on processes like the Design Sprint methodology. Guided students through hands-on projects, including an e-commerce platform for artisanal buyers and a fitness mobile app, from ideation to high-fidelity prototyping. Mentored students on user research, wireframing, and prototyping, ensuring alignment with industry standards. Provided personalized feedback and portfolio guidance, helping students strengthen their design careers.