
Ismath Lauriano
PR & Influencer Manager
Salary / Daily rate
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Je m'appelle Ismath. Spécialisée en communication, publicité et stratégie digitale, je suis basée à Paris et free-lance en relation presse et influence depuis 2 ans. Avec une sensibilité pour la mode, l'art, la communication visuelle et la durabilité, j’intègre ces thèmes dans mon travail. Mon objectif est d'aider les marques à créer des histoires, des communautés, des expériences et des univers qui s'inscrivent dans le prolongement de l'identité de leurs audiences.Je souhaite collaborer et pr
Work experience
Europe PR & Influencer Manager
Digital Marketing London (DM London)
Jan 2024 - Present
2 years 10 months
Île-de-France, France · Remote
Europe PR & Influencer Manager Haus Labs by Lady Gaga : Pr and influencer monitoring for Europe launch - PR Strategy Execution: Develop and implement comprehensive PR campaigns to elevate our beauty brand, engaging with internal teams to craft impactful content like press releases and media kits. - Media Relations: Establish and nurture relationships with beauty editors, bloggers, influencers, and content creators to enhance brand visibility. - Event Management: Coordinate and manage product launches and press events, ensuring seamless execution and optimal exposure. - Media Monitoring & Analysis: Keep a pulse on media trends and competitor activities, analyze PR metrics, and adapt strategies based on data-driven insights to maximize campaign effectiveness. - Influencer Partnerships: Strategize and collaborate with influencers to create compelling content that resonates with our audience, managing negotiations and compliance with brand standards. - Brand Advocacy: Represent the brand during media interactions and public engagements, maintaining a strong brand presence and alignment with Haus Labs core values (Science artistry and kindness).
PR & Influence
Ismath Lauriano
May 2023 - Present
3 years 6 months
Paris et périphérie
Implementing PR strategies, managing media relations, securing press coverage, and conducting influencer outreach campaigns. Clients : // KLANTE Agency - Projects : PR for WE ARE ONA by Lucas Pronzato - Culinary popup with prestigious chefs for Festival de cannes - Art Basel - Newyork Pop up PR, influencer and event for Natural wine in a can brand CANETTA by Clara Cornet & Lucas Pronzato PR and event for La Romaine Editions capsule collection with Yasmin Eslami PR for Art Exhibition at Villa Benkemoun // Agency such&such, PR and showroom samples management (Margaret howell, Baserange, Le Doyenné, Lido, Magasin vivant !, Rus The Brand, Sarah Madeleine Bru, Socksss..) // Dr Martens summer PR strategy _ ICS-Digital - Leeds,UK
Product traffic coordinator Studio photo Packshot
Louis Vuitton
Jan 2022 - Mar 2023
1 year 3 months
On-site
Management and identification of products in the studio (leathergoods, accessories, shoes) Product ordering and reception according to launch dates on LV Website Dispatch products to sets (packshot, 360) Daily exchange with marketing team, E-merch, image producers and stylists
PR executive
such&such
Nov 2021 - Jan 2022
3 months
Paris, France
Such&such is a communication agency that supports and develops projects on a one-off or long-term basis and that focuses on aesthetics, substance and sustainability. Assistance in all day-to-day tasks: - Contact with the press - Follow-up of files - Customer reporting - Management of the showroom and press requests - Permanent monitoring of subjects related to the agency's clients - Animation of our communication platforms - Keeping files up to date, - Development of strategic notes..
PR executive
AUTREMENT PR
Oct 2021 - Nov 2021
2 months
Vétheuil, France
Brands : Umbro, Mrs keepa, Sudi Etuz Pr strategy and influence
Showroom Dresser
Chloé
Oct 2020 - Oct 2020
1 month
Paris, France
Habilleuse cabine Showroom Habilleuse - Assistante shooting produits
PR & Communication assistant
such&such
Jan 2020 - Jun 2020
6 months
Paris Area, France
Such&such is a communication agency that supports and develops projects on a one-off or long-term basis and that focuses on aesthetics, substance and sustainability. Enriching and proactive support for the development of the communication agency on the brands : Baserange, Justine Clenquet, Vanessa Schindler, DREAM, Ciguë and one-off projects with companies in the creative industry. Assistance in all day-to-day tasks: - Contact with the press - Follow-up of files - Customer reporting - Management of the showroom and press requests - Permanent monitoring of subjects related to the agency's clients - Animation of our communication platforms - Keeping files up to date, - Development of strategic notes...
Event assistant and Community Manager Intern
The MR Agency
Mar 2019 - Jun 2019
4 months
Paris Area, France
- Apply the new web trends and develop them within the agency in the sectors of fashion, art and design. - Animation of social networks for the agency. - Directly in contact with renowned clients for visits to the agency's premises as well as events that include exhibitions, showrooms, and corporate events. -In communication with suppliers and external partners -Assist in the smooth running of daily operations
Chargée de communication junior
Journal du Luxe
Nov 2018 - Jan 2019
3 months
Paris Area, France
Community management, Influence/RP digitale et assistance sur la gestion des plannings Festival Luxeee et Salon du Luxe
Fashion PR Intern
PR consulting
Feb 2018 - Jul 2018
6 months
Paris Area, France
Accounts : Proenza schouler, Mykita, J.M Weston, Diesel, Raf Simons, Calvin Klein, Emilio Pucci etc - Shoppings (writing output sheets in English Fashion GPS, preparing and sending bags or parcels depending on location of shoots, schedule the removal of bags or packages with carriers and verification of returns) - Holding the showroom - Print and digital press review (freelance and publication scans) - Assistance in the preparation of fashion shows, presentations or events (Paris Fashion Week, Press days)
Chargée de communication
CANAL+
May 2017 - Aug 2017
4 months
- Participation and proposal of the actions within the framework of the relaunch of IROKO + - Participation in the deployment and follow up of the communication campaigns as well as all the projects - Daily newspaper press - Follow-up of partnerships and event sponsorships. - Ensures compliance with the CANAL + charter on all communication media.
Education
OMNES Education
Master's degree, Communication, publicité et stratégie digital
2018 - 2020
3 years
OMNES Education
Bachelor's degree, Marketing / gestion du marketing, général
2015 - 2018
4 years
Activities and societies: Des projets en digital marketing, la création d'un blog, un projet en communication corporate, des projets humanitaires, Une association de philantrophe.
Mémoire : Comment les entreprises font-elles preuve de créativité et d'innovation pour susciter de l’engagement chez les consommateurs ?
American University of Sharjah
Baccalauréat, Achievement Academy Bridge program
2014 - 2015
2 years
Activities and societies: L'appartenance a une association culturelle.
Cours d'anglais, classes préparatoire a l’université
Licenses & certifications
EFSET Quick English Check - Score: Advanced / Proficient (CEFR C1/C2)
Issued: May 2025
Certification and training in influencer marketing | Hivency
Issued: Feb 2022