Ismath Lauriano

PR & Influencer Manager

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

Communication CampaignStrategy & ConsultingEvent ManagementPress RelationsArticles CreationMarketing StrategyContent Strategy

Languages

EnglishEnglishFrench

About me

Intro

Je m'appelle Ismath. Spécialisée en communication, publicité et stratégie digitale, je suis basée à Paris et free-lance en relation presse et influence depuis 2 ans. Avec une sensibilité pour la mode, l'art, la communication visuelle et la durabilité, j’intègre ces thèmes dans mon travail. Mon objectif est d'aider les marques à créer des histoires, des communautés, des expériences et des univers qui s'inscrivent dans le prolongement de l'identité de leurs audiences.Je souhaite collaborer et pr

Links

Work experience

Europe PR & Influencer Manager

Digital Marketing London (DM London)

Jan 2024 - Present

2 years 10 months

Île-de-France, France · Remote

Europe PR & Influencer Manager Haus Labs by Lady Gaga : Pr and influencer monitoring for Europe launch - PR Strategy Execution: Develop and implement comprehensive PR campaigns to elevate our beauty brand, engaging with internal teams to craft impactful content like press releases and media kits. - Media Relations: Establish and nurture relationships with beauty editors, bloggers, influencers, and content creators to enhance brand visibility. - Event Management: Coordinate and manage product launches and press events, ensuring seamless execution and optimal exposure. - Media Monitoring & Analysis: Keep a pulse on media trends and competitor activities, analyze PR metrics, and adapt strategies based on data-driven insights to maximize campaign effectiveness. - Influencer Partnerships: Strategize and collaborate with influencers to create compelling content that resonates with our audience, managing negotiations and compliance with brand standards. - Brand Advocacy: Represent the brand during media interactions and public engagements, maintaining a strong brand presence and alignment with Haus Labs core values (Science artistry and kindness).

PR & Influence

Ismath Lauriano

May 2023 - Present

3 years 6 months

Paris et périphérie

Implementing PR strategies, managing media relations, securing press coverage, and conducting influencer outreach campaigns. Clients : // KLANTE Agency - Projects : PR for WE ARE ONA by Lucas Pronzato - Culinary popup with prestigious chefs for Festival de cannes - Art Basel - Newyork Pop up PR, influencer and event for Natural wine in a can brand CANETTA by Clara Cornet & Lucas Pronzato PR and event for La Romaine Editions capsule collection with Yasmin Eslami PR for Art Exhibition at Villa Benkemoun // Agency such&such, PR and showroom samples management (Margaret howell, Baserange, Le Doyenné, Lido, Magasin vivant !, Rus The Brand, Sarah Madeleine Bru, Socksss..) // Dr Martens summer PR strategy _ ICS-Digital - Leeds,UK

Product traffic coordinator Studio photo Packshot

Louis Vuitton

Jan 2022 - Mar 2023

1 year 3 months

On-site

Management and identification of products in the studio (leathergoods, accessories, shoes) Product ordering and reception according to launch dates on LV Website Dispatch products to sets (packshot, 360) Daily exchange with marketing team, E-merch, image producers and stylists

PR executive

such&such

Nov 2021 - Jan 2022

3 months

Paris, France

Such&such is a communication agency that supports and develops projects on a one-off or long-term basis and that focuses on aesthetics, substance and sustainability. Assistance in all day-to-day tasks: - Contact with the press - Follow-up of files - Customer reporting - Management of the showroom and press requests - Permanent monitoring of subjects related to the agency's clients - Animation of our communication platforms - Keeping files up to date, - Development of strategic notes..

PR executive

AUTREMENT PR

Oct 2021 - Nov 2021

2 months

Vétheuil, France

Brands : Umbro, Mrs keepa, Sudi Etuz Pr strategy and influence

Showroom Dresser

Chloé

Oct 2020 - Oct 2020

1 month

Paris, France

Habilleuse cabine Showroom Habilleuse - Assistante shooting produits

PR & Communication assistant

such&such

Jan 2020 - Jun 2020

6 months

Paris Area, France

Such&such is a communication agency that supports and develops projects on a one-off or long-term basis and that focuses on aesthetics, substance and sustainability. Enriching and proactive support for the development of the communication agency on the brands : Baserange, Justine Clenquet, Vanessa Schindler, DREAM, Ciguë and one-off projects with companies in the creative industry. Assistance in all day-to-day tasks: - Contact with the press - Follow-up of files - Customer reporting - Management of the showroom and press requests - Permanent monitoring of subjects related to the agency's clients - Animation of our communication platforms - Keeping files up to date, - Development of strategic notes...

Event assistant and Community Manager Intern

The MR Agency

Mar 2019 - Jun 2019

4 months

Paris Area, France

- Apply the new web trends and develop them within the agency in the sectors of fashion, art and design. - Animation of social networks for the agency. - Directly in contact with renowned clients for visits to the agency's premises as well as events that include exhibitions, showrooms, and corporate events. -In communication with suppliers and external partners -Assist in the smooth running of daily operations

Chargée de communication junior

Journal du Luxe

Nov 2018 - Jan 2019

3 months

Paris Area, France

Community management, Influence/RP digitale et assistance sur la gestion des plannings Festival Luxeee et Salon du Luxe

Fashion PR Intern

PR consulting

Feb 2018 - Jul 2018

6 months

Paris Area, France

Accounts : Proenza schouler, Mykita, J.M Weston, Diesel, Raf Simons, Calvin Klein, Emilio Pucci etc - Shoppings (writing output sheets in English Fashion GPS, preparing and sending bags or parcels depending on location of shoots, schedule the removal of bags or packages with carriers and verification of returns) - Holding the showroom - Print and digital press review (freelance and publication scans) - Assistance in the preparation of fashion shows, presentations or events (Paris Fashion Week, Press days)

Chargée de communication

CANAL+

May 2017 - Aug 2017

4 months

- Participation and proposal of the actions within the framework of the relaunch of IROKO + - Participation in the deployment and follow up of the communication campaigns as well as all the projects - Daily newspaper press - Follow-up of partnerships and event sponsorships. - Ensures compliance with the CANAL + charter on all communication media.


Education

OMNES Education

Master's degree, Communication, publicité et stratégie digital

2018 - 2020

3 years

OMNES Education

Bachelor's degree, Marketing / gestion du marketing, général

2015 - 2018

4 years

Activities and societies: Des projets en digital marketing, la création d'un blog, un projet en communication corporate, des projets humanitaires, Une association de philantrophe.

Mémoire : Comment les entreprises font-elles preuve de créativité et d'innovation pour susciter de l’engagement chez les consommateurs ?

American University of Sharjah

Baccalauréat, Achievement Academy Bridge program

2014 - 2015

2 years

Activities and societies: L'appartenance a une association culturelle.

Cours d'anglais, classes préparatoire a l’université


Licenses & certifications

EFSET Quick English Check - Score: Advanced / Proficient (CEFR C1/C2)

Issued: May 2025

Certified by EF Education First

Certification and training in influencer marketing | Hivency

Issued: Feb 2022

Certified by Hivency (groupe SKEEPERS)

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