Issey Ibatta

Creation of e-commerce websites for various clients in order to help them to increase their visibility and their growth. • Technology used WooCommerce into WordPress • Drafting of specifications and SPECS • Workshops animation • Managing providers (development / Graphics) • Marketing coaching

Gestion des projets liés aux sites Culturel et High Tech du groupe Leclerc Rédaction du cahier des charges - Planification du projet - Gestion et respect des budgets - Réalisation des Wireframes - Animation des ateliers - Evaluation des besoins et rédaction des SPECS - Rédaction & Priorisation des US selon leur valeur métier / ROI - Maintien et mise à jour du Product Backlog - Animation du Sprint Planning - Animation/Participation au Sprint Review - Participation au Stand-up meeting - Anticipation et gestion des risques - Pilotage des tests et recettes - Suivi et résolution des anomalies - Gestion du Run & TMA - Gestion des animations commerciales - Management des prestataires externes et équipes en interne (développeurs, graphistes, SEO/SEA , Amazon, Social média...) - Gestions des stocks, Inventaires (trimestrielle, annuelle…) - Analyse et génération de Traffic (GA 360/Google Adwords/ Data Studio / GTM…) Technologie : Laravel / Salesforce Commerce / Akénéo (PIM) / Pertimm / Magento / Jira / Confluence • Encadrement / Pilotage Equipe : Métier : 16 chargés de sites Projet : 5 développeurs (offshore) / 3 chef de projets acquisition (SEA, Google Shopping) / Ux designers / Graphistes • Méthodologie Agile Sprint 3 semaines, 2 semaines de développement / 1 semaine de recette & Mise en prod

Certification in progress

Achievements and responsibilities: Client : Nina Ricci. Implementation of SalesForce CRM and a loyalty eCRM strategy for the release of the application “Les Secrets de Nina” in an international context. - Analysis of customer needs and support our marketing team - Administration of the database - Functional and Technical Council (recipe, tracking defects and change requests ...) - Coordination of different providers - Working closely with project team to agree a strong sourcing strategy to meet client’s needs Tool : SalesForce Marketing automation : - Definition and configuration of email triggers under SmartFocus - Management of customer campaigns (segmentation, targeting ...) - Improving emailing performance with A/B testing - Weekly reporting Tool : SmartFocus

Setting up CRM platform : - Functional design, configuration targeting and other features (Adobe Campaign, Eloqua, Cabestan, DOLIST, SmartFocus, Exact Target ...) - Monitoring and correction of targeting campaigns, - Coordination and planning of customer email marketing campaigns. Project Management Marketing: - Preparation and animation of workshops, - Expression of need and writing functional specifications and detailed, - Development of the strategic plan, - Challenge of technical solutions, - Integration Test and functional recipe. Change management: - Training and support (new processes / new tools) - Writing of user guides. Training / Certification: - Training Neolane application developer, Survey / WebApp, - Eloqua Bootcamp- 5 days: CRM integration / segmentation Advanced / Content management ...

• Campaign Management emailing customers: - Creation of HTML message in accordance with the rules of emailing - Database Management - Coordination and planning email marketing campaigns - Quality control at each stage and technical campaigns - Test management (Deliverability, BAT ...) before routing and validation with customers - Statistical Analysis and Recommendations - Technical support and marketing advice provided to clients - Managing deliverability • Management of e-CRM activity Appointment: - Segmentation of the base prospects / customers - Establishment of animation planning targeted campaigns - Management of triggers programs, transactional ... - Realization of loyalty campaigns, customer commitment • Customer training: - Training in NomiMail platform (Dolist) - Advice on creating emailing campaign - Tips on e-marketing strategy • Site Performance analysis • Website Management Appointment (Updated ...) • Creation of the graphic elements (pads, visual ...)

• Application Performance Analysis and OHmyJOB websites, weekly and monthly generation of dashboards (Google Analytics, Facebook Insight) • Community management: - Management Facebook account: http://on.fb.me/PFF21v - Management Twitter account: http://bit.ly/M5sVzf • Content Creation Blog: http://bit.ly/PzoVWB • Creation and administration of Facebook Ads campaigns • Traffic generation, Sweepstakes • Management of email campaigns (routing, reporting, Sarbacane platform ...) • Website redesign OHmyJOB: http://bit.ly/M5ts46 • Improvement implementation OMJ: http://bit.ly/NO1Vjj 2 interns under my responsibility

• Piloting adwords campaigns • Performance Analysis, weekly and monthly generation of dashboards (google analytics, audience tracking and KPI) • Management of email campaigns (Creation, Routing, Reporting with Neolane) • Management of affiliate campaigns (affilinet, NetAffiliation, Publicidées and Zanox) • Optimization (Net-linking, Blog Updating ...) • Creating content (Articles products, blog articles ...) • General administration (creation of products and visuals, stock management, solving technical problems ...) • Research and management of partnerships (Sweepstakes, link exchanges, exchange of newsletters ...) • Animation and management of the social network Facebook (http://www.facebook.com/aunomdelarose.fr) • Investigation Direction, benchmarking • overhaul Project website