Itzel Reyna

Americas Manager Salesforce : Responsible of Americas Region SF implementations- Sales + Service, Mktg Clouds.  SDLC Management: Direct and manage end-to-end Salesforce Sales, Service and Marketing Cloud implementations, including Project Scope & budget definition, planning, resources & deliverables in alignment with business objectives and stakeholder requirements.  Develop and manage detailed project plans, including documentation, daily communication, risks and contingency plans, ensuring issues resolution and removal of project barriers.  Develop and maintain strong relationships with Directors, project sponsors and stakeholders, facilitating communication and collaboration.  Guide and coordinate business and technical international teams, ensuring effective teamwork and knowledge transfer to current staff.  Provide functional architecture strategy and guidance for all SFDC rollouts Design for adoption strategy.  Ensure successful Integrations with Salesforce with multiple internal systems (MO, Genesis, Oracle, Azure, Talend, Zuora, Financial Systems, etc.)  Apply project management best practices and business acumen to deliver high-quality work including Agile methodologies, coaching sessions, etc.  Contribute to the development of best practices, standards, and methodologies that enhance the efficiency of future implementations

 Lead business workshops for gather, define, and document business requirements and processes; ensuring the architecture solutions and implementations are fit for purpose.  Primary point of contact for stakeholders, providing Project Updates, Risks and assessments.  User Stories, Sprint planning, estimating, risk assessment, client’s expectation management, scope and issue & escalation management.  Ensure alignment w/ Cybersecurity best practices, compliance with Company standards and provide efficient end-to-end solutions for implementing and governing security.  Develop change management strategies to ensure smooth adoption of Salesforce solutions.  Collaborate with developers, engineers, and architects to align solutions, identify dependencies, and ensure functional results.  Implement and Lead UAT strategy in (Azure DevOps/X-Ray Jira) ensuring that solutions meet the specified requirements.  Agile Pioneer implementation for project planning, team collaboration, continuous deliveries and risk management implementing Agile tools (Jira).  Generate customized reports and dashboards to track sales and service performance.

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