Iva Krakan

I partner with product teams to design intuitive, scalable digital experiences—from concept to launch. My focus is on clarity, strategy, and execution that drives business and user value. - Design end-to-end products, from brand foundations to polished, scalable interfaces - Collaborate closely with developers for smooth handoff and execution - Deliver insight-driven solutions aligning user needs with business goals

Led UX efforts for industrial HMI and IoT products, driving strategy, team growth, and scalable design processes. - Built and led a UX team of 3; introduced lean design practices aligned with engineering - Shaped product vision through design-led strategy and clear, actionable UX deliverables - Developed a prototyped design vision that supported investor funding for a new product Design System Owner - Pitched and launched the design system; built reusable components, patterns, and guidelines - Founded and scaled Vemcon’s first design system to unify UI across hardware and digital interfaces - Trained engineers and drove adoption through documentation, implementation support, and advocacy

Led UX for PayFit’s German expansion, aligning product, legal, and go-to-market teams through strategic design and research. - Redesigned the German payroll experience end-to-end for clarity, compliance, and scale - Aligned Sales, CS, and Marketing through user-centered funnel improvements - Acted as the UX bridge between local and global teams, ensuring product cohesion

Collaborated with startups and product teams to design MVPs, scale design systems, and align cross-functional stakeholders. - Designed and delivered end-to-end products across Agile and Waterfall environments - Contributed to and maintained design systems in close collaboration with developers - Led usability testing and workshops to drive clarity, alignment, and user-centered outcomes

Launched and ran an international design publication, leading brand, platform, and editorial strategy. - Designed and built the magazine’s platform and visual identity - Defined global content strategy and editorial vision - Led a remote contributor network and grew a community around design trends.

Owned Flip’s brand voice, visual identity, and content strategy, aligning marketing efforts with product launches and overseeing campaigns across retail and online channels.

Collaborated with teams to meet deadlines, managed fashion sample logistics, contributed to magazine layouts, and assisted with location scouting for shoots.

Edited and polished articles, collaborated with the editorial team on content flow, and supported timely publication through content curation and deadline management.