ivan alaimo

Promoting ETS English Assessment Tests (TOEIC, TOEFL, GRE) Across EMEA managing digital marketing activities. Responsibilities include: - Campaign Strategy and Execution: Develop and implement comprehensive Digital Marketing campaigns across multiple channels including GoogleAds, Meta, email marketing, and SEO to increase brand awareness and drive test registrations. - Data Analysis and Reporting: Utilize advanced analytics tools to track campaign performance, derive insights, and adjust strategies to maximize ROI. - Market Research: Conduct in-depth market research to understand regional trends, competitor activities, and customer behavior, leveraging this data to inform marketing strategies. - Collaboration and Team Leadership: Lead a cross-functional team, collaborating with product development, sales, and other departments to align marketing efforts with business objectives. - Budget Management: Manage and allocate the digital marketing budget efficiently to ensure optimal use of resources and maximum impact of marketing initiatives. By leveraging a data-driven approach and innovative digital marketing techniques, I drive the growth and adoption of ETS assessments across the EMEA region, helping individuals achieve their educational and professional goals.

management digital projects (leads captation, website)

Brand development, web site traffic growth. Managing SEA campaigns.