Ivan Alaimo

Langlink (langlink.app) is an EdTech platform I conceived, designed, and built to imagine how people learn languages. Not through repetitive drills or gamified streaks, but through real human connection and collective creativity. The core conviction: language learning works better when it has a human and cultural purpose beyond the lesson itself. Two products, one philosophy: → Classroom is a structured intercultural project platform for teachers and their students. Real correspondents across the world, a ready-to-use pedagogical framework, full RGPD compliance, and moderated content. Built for schools and educators who want to teach differently. → Mosaic is a global creative community for independent learners. Contributors build a collective worldwide artwork together. The progression is natural in their target language, without schedules, pressure, or required level. No courses, just pure creation, connection, and gradual confidence. What I own end-to-end: Product strategy & architecture (dual B2B + B2C market design). UX flows, user journeys & pedagogical framework. Content moderation systems & community guidelines. Go-to-market strategy & growth model. AI-assisted development throughout the build process Market: B2B (schools, teachers, EdTech institutions) + B2C (adult language learners) · Global vision Built with: AI-assisted workflows · No-code & low-code tools · Growth marketing thinking applied to product design "Speak the language. Understand the culture. Meet the person." → langlink.app

Promoting ETS English Assessment Tests (TOEIC, TOEFL, GRE) Across EMEA managing digital marketing activities. Responsibilities include: - Campaign Strategy and Execution: Develop and implement comprehensive Digital Marketing campaigns across multiple channels including GoogleAds, Meta, email marketing, and SEO to increase brand awareness and drive test registrations. - Data Analysis and Reporting: Utilize advanced analytics tools to track campaign performance, derive insights, and adjust strategies to maximize ROI. - Market Research: Conduct in-depth market research to understand regional trends, competitor activities, and customer behavior, leveraging this data to inform marketing strategies. - Collaboration and Team Leadership: Lead a cross-functional team, collaborating with product development, sales, and other departments to align marketing efforts with business objectives. - Budget Management: Manage and allocate the digital marketing budget efficiently to ensure optimal use of resources and maximum impact of marketing initiatives. By leveraging a data-driven approach and innovative digital marketing techniques, I drive the growth and adoption of ETS assessments across the EMEA region, helping individuals achieve their educational and professional goals.

management digital projects (leads captation, website)

Brand development, web site traffic growth. Managing SEA campaigns.