Ivo Matos

• Design Leadership: Directed Brocode's design vision, orchestrating the creative direction and spearheading innovative design projects that have consistently raised the bar for excellence in user experience. • Project Management: Directed multiple projects from concept through to completion, consistently delivering on time and within budget. • Client Relations: Built and maintained strong relationships with clients, resulting in a robust referral network and repeat business. • Strategic Leadership: Pioneered the studio's design philosophy, setting a high standard for creativity and user-centric design that aligns with business goals. • User Interface Design: Crafted intuitive and aesthetically pleasing user interfaces for diverse digital products. • Prototyping & Wireframing: Developed high-fidelity prototypes and detailed wireframes to communicate design concepts effectively. • Information Architecture: Structured and organized information environments to improve usability and findability. • Design Systems & Guidelines: Established scalable design systems and guidelines to ensure consistency and efficiency across products. • Cross-Functional Team Leadership: Collaborated with engineering, marketing, and product teams to align on design visions and implementation. • Accessibility Compliance: Ensured designs met relevant accessibility standards, providing equal user experiences for all. • Conversion Rate Optimization: Designed with a focus on converting users, resulting in improved key performance indicators for business. • Mentorship & Team Development: Mentored junior designers and facilitated team development to build a strong, skill-diverse design team.

• Collaborating with cross-functional teams to define product requirements and develop design solutions that meet business objectives. • Conducting user research and usability testing to understand user needs, behaviors, and pain points. • Creating wireframes, prototypes, and high-fidelity designs that communicate design concepts and interactions. • Working with developers to ensure design implementation matches design specifications. • Maintaining design consistency and adhering to brand guidelines and design systems. • Designed and launched successful products that received positive feedback from users and stakeholders. • Developed intuitive and user-friendly interfaces that increased user engagement and satisfaction. • Presented design concepts and solutions to stakeholders and received buy-in for design decisions. • Maintained up-to-date knowledge of industry trends and emerging technologies, and incorporated them into design solutions.

Accomplishments and accountabilities: • Conducting user research and testing to inform design decisions • Creating wireframes, mockups, and interactive prototypes to communicate design ideas • Collaborating with cross-functional teams to develop, launch, and iterate on products • Creating and maintaining a consistent visual design language across products • Gathering and evaluating user requirements in collaboration with product managers and engineers • Illustrating design ideas using storyboards, process flows, and sitemaps • Building and maintaining detailed user interface specifications and design systems • Identifying and troubleshoot UX problems (e.g. responsiveness) • Communicating design decisions and rationale to stakeholders and team members • Stay up-to-date with the latest design trends and technologies.

TikTok meets Tinder ❤️ The New Gen-Z Dating App.

Client: I Am Money A fintech company with a mission to improve everyone's relationship with their money. Building the first design team from scratch on this startup along with processes and design vision for their digital products.

International, open source community incubator mobilizing people to help solve the Covid-19 pandemic.

Industry: Apparel & Fashion / Ecommerce Accomplishments and accountabilities: • First mobile app team created in Portugal to be responsible for the Bestseller mobile app. First employee hired in Portugal. • Helping country manager to setup the team in Portugal. Defining processes, interviewing future colleagues, gathering requirements. • Travelling to headquarters in Amsterdam. • Collaborating with cross-functional teams to define product requirements and develop design solutions that meet business objectives. • Conducting user research and usability testing to understand user needs, behaviours, and pain points. • Creating wireframes, prototypes, and high-fidelity designs that communicate design concepts and interactions. • Working with developers to ensure design implementation matches design specifications. • Maintaining design consistency and adhering to brand guidelines and design systems. • Presented design concepts and solutions to stakeholders and received buy-in for design decisions.

* International project