Jacquelin de Maillé

How do I help Weenat? As a Growth Marketer at Weenat, I contribute to driving the company’s growth through a variety of marketing initiatives aimed at acquiring qualified leads and optimizing customer acquisition processes: - Lead acquisition through multiple channels: email campaigns, SEA, online events, and more. - Creation and optimization of landing pages on the website to enhance lead generation and conversion rates. - Contributing to the implementation of HubSpot and automating acquisition processes to scale all levers for attracting new customers efficiently. - Setting up lead scoring processes and coaching the inbound sales team on effectively using HubSpot to maximize conversion. - Developing lead nurturing campaigns to ensure sustained engagement with prospects. - Analyzing campaign performance and implementing actions to improve key metrics, including revenue, conversion rates, cost per conversion, budget allocation, content effectiveness, and more. - Collaborating with cross-functional teams to optimize marketing performance and maximize the impact of initiatives. By leveraging data-driven strategies and automation tools, I help Weenat efficiently expand its reach, build strong customer relationships, and ultimately drive growth.

Being able to work on several apps in several countries is a day-to-day challenge animated by data analysis, optimization and negotiations with partners to make our funnel the most profitable as possible. - End-to-end performance user acquisition management: from brief to data analysis ; being able to test and optimize regarding the KPI's. - Creation of the digital brand strategy in collaboration with the Brand Manager to deliver the best message to the right target: recommandations ; partner negotiations ; uploading ; analyzing KPI's and impact. - Management and negotiation with agencies, platforms and freelance to figure out the best solution to make the UA profitable. > Used platforms: Appsflyer ; Amplitude ; Sensor Tower ; Apptica ; Splitmetrics ; etc.

- Prospecting, Briefing, Budgeting, Client recommendation and follow-up, - Project management, Coordination with creative and technical teams, Respecting the constraints of clients and service providers. - Community manager of the agency. Recommendation of strategies on social media, Development of the agency's reputation on Facebook - Creation of digital communication tools: Website, Applications, Forum, HTML greeting card ... - Creation of paper communication media Business cards, Leaflet, Pockets, Flyers ...