Jacqueline BOINA

I help start-ups create their Growth and Go-to-Market strategies

Digital College, part of the College de Paris group, offers accredited programs from Bachelor's to Master's level in marketing and digital business. Taught CRM retention and activation strategies, campaign management and influence marketing, with a focus on the French market, to three classes of Master's students.

Ma Ville Verte et Moi (My Green City and Me) is an iOS application created following a bootcamp. Encouraged by many entrepreneurs and public figures, we developed this app to help individuals come together and green their streets. The project was selected as an initiative for the city of Marseille. Building an App to green cities

PopUp House is a French startup offering design software and kits to build passive and positive energy homes. - Led growth marketing, communications, and PR efforts, managing a team of 4/5 professionals. - Developed a multi-channel strategy (emailing,blog, social media, PR, newsletters). - Optimized CRM processes to improve customer retention and contract sign-ups. - Enhanced sales funnels to improve sales performance and conversion rates. - Developed CRM tools for segmentation, onboarding, and automation, increasing commercial productivity by 25%. - Built growth dashboards to track marketing impact and contributed to growing revenue from €0 to €10M. - Led inbound and outbound lead generation, content marketing, and CRM automation strategies. - Implemented growth tactic : acquisition, retention, and engagement strategies for both B2B and B2C audiences. - Used data analytics to inform decision-making.

Webedia is a French digital media and entertainment company, employing over 2,500 people across 15+ countries. Generating around €440 million in revenue per year. Webedia owns leading brands like AlloCiné, Jeuxvideo.com, and Purepeople, positioning itself as a European leader in digital media. - Conducted weekly marketing performance monitoring for five renowned French apps, including Allociné, 750g, and Purepeople. - Generated product reports and performed in-depth analysis to support UX/UI and growth strategies. - Executed data analysis to observe user behavior within the app and track improvements in app engagement frequency. - Worked on CRM strategies to improve daily and weekly recurrence in the apps, aiming to increase the impression rate of integrated ads and, consequently, revenue. - Worked on retention and reactivation strategies. - Supported marketing, product and design teams in redefining the visual elements of the Allociné app.

Geophyle, a press group founded by the founder of Décathlon, publishes sports-focused magazines such as Bien-être & Santé, Vélo Vert, and Plongée Magazine. Managed marketing campaigns for four national magazines focused on sports. - Led digital marketing and CRM for subscriber engagement (website, newsletters, promotions). - Launched four e-commerce stores for sports-related products (books, accessories, clothing, magazines). - Analyzed e-commerce store performance and managed advertising contracts.