Jade Ferreol

Lead Product Manager of 3 Product Managers, 4 Product Designers and 15 Software Developers, working in Squads with Agile methodologies (scrum) - Developed and launched multiple sports applications for Watch & Mobile, attracting a new user segment and boosting Watch sales and WAU. - Created and led a growth Squad aiming at boosting watches sales through Free Mobile user activation. Worked closely with Sales & Marketing and gained 5% growth over a year - Performed all product presentations for international press and commercial teams

Part of the founding team moving to San Francisco to create the business unit and internalize Design en Tech ressources, closer to our Partners Google and Intel - Led all aspects of software workflows including management of external partners, focusing on creating a Connected Watch truly fitting in the Brand’s heritage - Performed training for sales and care agents of all markets on how to showcase, sell, use and troubleshoot the connected watch - Launched TAG Heuer first generation of connected watches, becoming the brand’s bestseller 6 months after release and one of the key strategic pillars of the company

Employee No1 of the 4-people initial team who created the project from scratch: defining a new category of product for the brand and its development processes - Managed all aspects of software workflows including planning and coordination of external teams: Google, Intel, design & software development agencies - Trained sales team and support agents of all markets on how to showcase, sell, use and troubleshoot the connected watch Launched TAG Heuer first generation of connected watches, becoming the brand’s bestseller 6 months after release and one of the key strategic pillars of the company