James Livingstone-Wallace

Sirius Export was founded by James Livingstone-Wallace and Ben Jackson both highly experienced FMCG founders, who launched, grew and exited their own brands in UK and European markets. Utilising the skills, expertise and networks that Ben and James built up while establishing and growing their own brands, Sirius Export was created to help innovative CPG/FMCG brands from the USA bring their brands to UK and European markets. We work on strategic planning to clearly define full launch strategy including category fit, product fit, packaging, retailer strategy and pitch, promotions and activation planning, through to implementation.

• Structured market entry strategy for Aduna Superfoods into Ireland, identifying optimal launch channel and competitive set. • Successfully secured listing with top Irish distributor, enabling nationwide reach into health food & independent retailers at the end of Q1 25

• Spearheaded company's first export initiative, developing and executing a market entry strategy for Europe • Established complete operational framework with their team spanning tax, packaging, certifications, compliance and IT systems • Secured initial key retail distribution partnerships with Monoprix (France) and Cactus (Luxembourg) • Orchestrated brand activation after commercial launch through integrated PR, influencer, and in-store campaigns

• Built an international mission driven quinoa-based food brand with a presence in 40+ countries globally, with offices in Paris and London • Developed, with co-manufacturers, an extensive range of ambient products: ready-to-eat pouches, meals for kids and babies, snacks and breakfast solutions. All with Nutriscore A ratings. • Structured a sustainable supply chain earning B Corp, Fairtrade, Organic and Great Taste Producer certifications • Successfully raised four funding rounds from angels, crowdfunding, corporate and institutional investors. • Negotiated and completed an exit via a brand licensing deal with Inariz, across UK, EU, and US markets (Sept '24)

Long short European hedge fund manager from summer 2002, with over € 300 million peak assets. Senior institutional fund manager with European equity portfolios of over € 1 billion. One of best performing Euro funds from Q4 ’00 to Q2 ’02.

Manager of a small cap European equities fund, growing assets from €15m to over €100m in a year.

Continental European fund manager with responsibility for the technology, telecom and media sectors from the end of 1996. Manager of an Iberian fund since mid 1994.