James Porteous-Butler
Senior Commercial Strategy Consultant | GTM
Salary / Daily rate
Cambridge, UK
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Commercial strategy consultant with 10+ years transforming B2B growth for tech, media & creative industries. Delivered £20M+ ROI helping companies like Accenture and WeTransfer overcome growth barriers through GTM strategy and sales optimization. Specialized in proposition development and commercial transformation for maximum sales-marketing impact.
Work experience
Commercial Strategy Consultant
The Growth Consultancy.
Jun 2014 - Present
12 years 5 months
Worldwide · Hybrid
The Growth Consultancy helps unite B2B sales & marketing teams for maximum impact. Set up my own consultancy business, leading commercial transformation projects for a range of businesses. Deep B2B experience with a particular focus on tech, professional services, media and the creative industries. Clients include the likes of Accenture, WeTransfer, Johnson Controls and Dentsu. Helping to identify barriers to growth and find actionable ways forward: • Sales Strategy & Operations • Propositions • Go-To-Market Planning • Sales Enablement • Marketing & Commerical Strategy • Sales Force Effectiveness • Implementation & Interim Support https://www.thegrowth-consultancy.com/
Marketing & Business Development Director
Taylor James Ltd
Feb 2013 - Jul 2014
1 year 6 months
New York, NY, USA
Taylor James is a creative collective, together we are more than the sum of our parts. We are animators, designers, filmmakers, photographers, retouchers, technologists and producers working together to help our clients tell rich, engaging visual stories that create wonder and spark imagination. - Heading global business development, pitching business in Europe, the Americas and Asia - Tasked with revamping business development function - Instigated new business development strategy including direct to brands proposition - Managed a team of 2 in London and 1 in New York
Rainmaker Consulting
Feb 2006 - Mar 2013
7 years 2 months
London, UK
Director & Board Member
Jun 2011 - Mar 2013
1 year 10 months
London, UK
Rainmaker is the consultancy arm of the Intelligent New Business Group, which helps over 400 companies worldwide to win new clients. It is the most successful and respected player in its field. Complete commercial planning and campaign management for over 25 marketing service, consultancy and pharmaceutical companies. Clients included the likes of Ogilvy, Saatchi & Saatchi and Interbrand.
Business Director
Oct 2008 - Jul 2011
2 years 10 months
London, UK
o Proposition development o Competitor analysis o Ideal customer mapping o Content Planning ROI focused delivering value in excess of £20 million over 6 years Trained and managed a team that included: 4 consultants, 2 account managers, sales manager and 12 account executives.
Account Manager
May 2007 - Oct 2008
1 year 6 months
London, UK
Responsible for a team of 5 account executives Client handling & account development Monthly & weekly reporting
Account Executive
Feb 2006 - May 2007
1 year 4 months
London, UK
Outbound sales to senior marketing decision makers (MD, CMO, Marketing Director, CEO) Consistently exceeded targets Fast track promotion Copywriting
Commercial Executive - Economist Intelligence Unit
The Economist
Oct 2005 - Mar 2006
6 months
London, UK
The Economist Intelligence Unit (EIU) is an independent business within The Economist Group providing forecasting and advisory services through research and analysis, such as monthly country reports, five-year country economic forecasts, country risk service reports, and industry reports.
Education
CIM | The Chartered Institute of Marketing
Advanced Content Strategy
2018 - 2018
1 month
Leeds Beckett University
Business
Portfolio
Helping a medical communications group differenciate in a noisy marketplace
Optimising lead generation for global multinational professional services company
3-Year sales enablement strategy for multinational buildings services conglomerate
Global go-to-market planning for the world's favourite file sharing company's
