Jane Irwin

August 2022 - Present (2 years) (Rédactrice SEO freelance, j’accompagne des entreprises internationales (B2B, tech, e-commerce, etc.) en créant des contenus en anglais qui renforcent leur visibilité, génèrent du trafic et développent leur marque employeur. J’anime également des formations en anglais en entreprise. ) I work with a diverse range of international companies, helping them build brand awareness, drive web traffic, increase employee engagement and establish themselves as thought leaders. My role involves crafting creative concepts, producing engaging content, proofreading and coaching experts to write compelling content in English. My expertise spans the B2B sector, particularly in technology, digital transformation, and ecommerce, while also serving manufacturing and B2C clients. Recent Projects: - Blog Articles: SEO-friendly posts to drive traffic and engagement - Intranet Articles: Based on interviews with engineers - LinkedIn Posts for C-Level Executives: Professional and authoritative social media content - Website Content: Persuasive copy to enhance user experience and conversions - CSR Brochure Content: Highlighting corporate social responsibility initiatives

(Développé et piloté la stratégie de contenu international de SQLI, géré le rebranding dans 13 pays et les communications internes pour renforcer la visibilité du Groupe et l’engagement des collaborateurs.) Created and rolled out a thought leadership content strategy to raise brand awareness for the Group while managing internal communications to strengthen employee engagement. This involved: • Establishing content needs for different audiences across different channels • Developing an editorial style guide for 7 countries • Conducting interviews with engineers and writing articles for the intranet • Writing SEO-friendly blog articles, customer success stories, press releases, white papers and ebooks • Coaching experts to write content • Building a strong relationship with our press agency • Supervising a translation agency • Measuring content performance • Monitoring budget spend • Supervising projects in English and in French I also managed a rebranding project covering 13 countries and acted as Chief Writer for internal communication for the CEO during the first COVID-19 lockdown. This role taught me how to be agile, how to motivate people to take action, and how to adapt to different market needs. It enabled me to increase the publication of quality content while boosting the personal branding of people throughout the Group.

(Géré le rebranding international et dirigé les communications corporate, en développant blog, stratégie éditoriale et campagnes sociales pour renforcer visibilité et engagement) Managed a global rebrand for the Group and acted as Editor-in-Chief for all corporate communications. This involved ensuring all countries were aligned with brand messaging and graphic guidelines. My role also enabled me to start a corporate blog, write content in English and develop a global editorial strategy which led to an increase in the number of followers on social via targeted and organic campaigns. Worked closely with our press agency in the UK, developed a number of marketing positioning and launch packs for a range of digital solutions and contributed to internal communications campaigns.

(Rédactrice en anglais pour WISE (Qatar Foundation) : contenus sur l’innovation éducative pour le site web, newsletters et réseaux sociaux, encadrement d’étudiants journalistes et animation de sessions de networking à Doha.) Worked as a content writer, promoting stories in English that covered innovation in education for the website, newsletter and social media. Managed a team of student journalists from universities in Qatar and hosted speed networking sessions at the World Innovation Summit for Education (WISE) in Doha.

Designed and taught Master's Programmes on Inter-Cultural Communication & Writing for the Web

Came up with creative concepts and wrote extensively in English for a range of brands including Hewlett Packard, Microsoft, Nortin AntiVirus, Valeo, Vivendi, L’Oreal, MAPIC, the Centre Beaugrenelle, Cointreau, Vogue…

Rolled out TV advertising campaigns across 34 countries for Tefal, supervised 2 junior project managers and gave a range of client presentations.

Centralised and managed Direct Marketing campaigns for IBM across Europe

Coached engineers for exams and helped them improve their presentation skills in English at Renault, SNECA and IBM. Coached trainees for the following exams: Cambridge, TOEFL, and TOEIC.

Managed press and radio recruitment advertising campaigns for Robert Half.