Jaxx Nelson

I lead the strategic growth and local impact of the organisation, connecting women-owned businesses (WOBs) with global supply chains. I drive market expansion, build strong relationships with both corporate members and WOBs, and foster sustainable business connections that promote diversity and inclusion. Key Responsibilities: Market Strategy & Growth: Develop and execute region-specific growth plans, leveraging local knowledge and ecosystem mapping to align with WEConnect’s global mission and objectives. Network Expansion & Member Support: I lead initiatives to attract, certify, and support women-owned businesses, ensuring they use the platform and access key opportunities. Corporate Partnerships & Advisory Leadership: I collaborate with regional and global teams to identify corporate members’ supplier diversity needs, while co-leading Councils and Member Meetings to drive cross-sector collaboration. Business Development & Fundraising: I identify and secure new funding opportunities, manage strategic partnerships, and support the development of proposals to enhance WEConnect’s outreach and impact. Events & Capacity Building: I design and execute high-impact business matchmaking events, capacity-building workshops, and networking opportunities to facilitate meaningful connections between WOBs and buyers. Regional Conference Leadership: I play a pivotal role in planning and executing regional conferences, proposing speakers and partners, recruiting attendees, and driving engagement across the network. I work closely with a diverse range of stakeholders, including corporate leaders, suppliers, and partners, to catalyse diversity in procurement practices and empower women entrepreneurs. My focus is always on creating actionable, long-term value for our members, accelerating business growth, and advancing social impact through supplier diversity.

After a long and strategic campaign, I convinced my mother that our large family estate in the Blue Mountains of Kingston, Jamaica should be run as a boutique Bed & Breakfast. I researched the best hosting sites and chose Booking.com and AirBnb as the two to use and set up our online presence. Alongside this, I produced a competitor benchmarking analysis to decide upon our own seasonal pricing strategy, and then looked for independent tour operators we could partner with to increase sales. Almost 9 years later, I'm proud to say: - We have a 9.4 rating on Booking.com higher than the most popular hotels - We have a 4.5 rating on Google - We've been approached by Sky TV for filming opportunities - We were recommended in the Guardian newspaper - We've been used as a location for a number of Jamaican music videos, influencer posts and more

• Strong understanding of building and delivering against a marketing plan. • Proven ability to build and grow long-term business relationships from initial contact, through to client acquisition. • Strategic new business focused, but still very much willing to pick up the phone to connect with potential leads. • Consistently motivated by and proven ability to exceed sales and marketing targets. • Aligned possible strategic and creative solutions to client’s purpose/sustainability related business problems within the context of a conversation. • An instinctive ability to spot an opportunity where purpose-led strategic and creative work could provide value for a client’s business. • A passion for meeting people and developing one oM meetings into long term business relationships. • Polished people skills that can be conveyed as well across all communication mediums as they are in person. • Demonstrable ability to sell strategic and creative work both externally to clients and internally to colleagues as opportunities. • A high level of organisation both personally and professionally – I am punctual and driven. • Client, budgeting and account management skills. • Able to lead and guide the team to deliver more new business pitches and proposals while still handling lead generation. • Proven ability to create new business strategies that work in conjunction with broader marketing and sales teams. • Have knowledge of a variety of project management methodologies to handle numerous pitches/proposals simultaneously. • Client facing with great communication and presentation skills, ability to build pitch decks. • An entrepreneurial, trusted and collaborative partner for my clients. • Working knowledge of different presentation and design tools/software (PowerPoint, Google Slides, etc.) • Experience of working with CRM and marketing/ lead generation management tools.

• Developed and executed a focused business development strategy to attract customers and drive sales of digital marketing packages within the Learning & Development sector, resulting in an increase in new business acquisitions. • Increased visibility on LinkedIn by publishing thought leadership articles, leading to an increase in profile views and engagement from target audience. • Successfully addressed pertinent tender documents, contributing to an increase in successful bid submissions and contract wins. • Formulated a strategic Social Media plan, resulting in an increase in brand awareness and engagement across digital platforms. • Revamped sales materials, including presentations and persuasive one-pagers showcasing case studies and sector-specific achievements, resulting in an increase in conversion rates and sales revenue.

• Grew the average order value by selling long term programmes of work. • Spearheaded the sales function as the first sales hire, managing the entire sales cycle from lead sourcing to signing SOWs. • Researched and created prospect lists, leading to the acquisition of high-profile clients such as Netflix, Spotify, Inter-American Development Bank, Southern Water and Unilever. • Collaborated with the marketing team to execute successful global social media campaigns, enhancing international brand visibility and generating leads that resulted in a 20% increase in sales conversions. • Created pivotal marketing resources, including case studies and credentials decks, to increase brand engagement and support sales efforts, resulting in an improvement in client acquisition. • Revived connections with lapsed clients through concentrated initiatives, leading to the re-engagement of key accounts and increased client retention. • Established strong rapport with C-suite HR executives in targeted organisations, facilitating productive business relationships and ensuring alignment with client needs and objectives. • Implemented a revamped pricing structure to align with competitors, resulting in increased competitiveness and improved profitability margins. • Managed CRM system, providing weekly reports to the commercial team and delivering updates during monthly all-hands meetings to ensure alignment and transparency across departments.

• Nurtured a diverse clientele of translation clients including Lazard Asset Management, Rothschild, Hudson Advisors, Jenny Packham, CFC Gartner, Ashurst, Macfarlanes, Shine TV, Antofagasta and Deloitte to increase business success and market presence within targeted industries. • Established global multi-language contracts through direct marketing activities (pre-GPDR) and upselling strategies, resulting in expanded service offerings and increased client engagement notably in the legal sector. • Oversaw teams of external providers including translators, educators, interpreters, and transcribers, while effectively managing project schedules for EMEA new business sales. • Ensured punctual and successful completion of each assignment by providing clear instructions and guidance to worldwide translation, interpreting, and tutoring teams, maintaining a high level of client satisfaction and retention. • Worked cross-functionally with internal teams to ensure all clients were aware of our suite of services and All Languages’ value proposition to establish ourselves as their main provider for all language services. • Achieved a twofold increase in tuition sales by transitioning all learning activities to an online format during the pandemic, leveraging digital platforms and remote learning technologies. • Guaranteed successful completion of each assignment by instructing worldwide translation, interpreting, and tutoring teams on respective projects. • Detected discrepancies in formatting and language within returned translation projects, demonstrating meticulous attention to detail and ensuring high-quality deliverables. • Established new revenue streams for tuition sales by creating B2C clients and enrolling them in either group or one to one classes. • Recorded pertinent information in CRM system, documenting forthcoming opportunities and effectively engaging with international clients to drive sales growth and maximize business opportunities.

Secured pivotal clients such as Housekeep, MedShr, and Sugati Travel, resulting in an increase in revenue and an expansion of market presence within target sectors. • Developed customised SaaS solutions for new business clients, identifying and addressing specific sales prospects within target sectors, leading to a huge increase in client satisfaction and retention. • Achieved a record-breaking number of new business client acquisitions in Q3 2019, surpassing sales targets.

I started my own food business cooking, freezing and delivering nutritious food for women who have recently given birth and their families. It was a passion project because I love to cook but didn’t want to retrain as a chef. Possibly the most heart-warming thing I’ve ever done. • Researched and adapted post-partum diet recommendations from the NHS website to create 14 recipes of freshly frozen meals for new parents, providing nutritionally dense and delicious options during a challenging time, resulting in 100% increase in convenience and support for new parents. • Launched a website and initiated marketing eMorts on social media and among friends to promote homemade meal delivery service, leading to an increase in brand visibility and customer engagement. • Consulted with a nutritionist to refine recipes and ensure nutritional balance, resulting in an increase in meal quality and customer satisfaction. • Started cooking and delivering meals during evenings and weekends, balancing passion for cooking with professional commitments, resulting in an increase in personal fulfilment and satisfaction. • Provided heart-warming support to new parents navigating the challenges of parenthood, fostering a sense of community and connection, and receiving heartfelt appreciation and positive feedback from clients.

Mouthfeel was a bi-monthly supperclub that I hosted with a friend. We prepared seasonal game-based menus with matching wines in a private dining room setting.

Sold advertising solutions to legal service providers for a suite of print and digital legal journals including Expert Witness and Charity Choice.