Jean Miflin

Reinventing digital marketing with exclusive high end contexts for brands and a future for legacy media.

Positioning and delivering of effective communication messages about the brand’s products and values. Development and implementation of strategic plans at the global level through PR and influence marketing to generate maximum earned media impact. 

Field: Influence Marketing Management of an 6 persons team in charge of all partnerships for 30 influencers. Designing of contents ensuring coherence between influence marketing and the other contents developed on other media. Development of BtoB solutions through influencers. Clients: L'Oréal, Prime Video, Coca-Cola, McDonald...

Field: Influence Marketing Management: setting up and management of a team in charge of the international clients and French agencies. Function: acquisition of clients and careful management of their influence-marketing campaign (from micro influence to macro influence for budgets ranging from 2 500 € to 120 000 €). Clients: Havas, Lacoste, Mido, Tissot, Gruyère AOP, Withings, Jaguar, Fuse...

Field: Ambush marketing Concept: designing of two digital communication solutions ("Picture Marketing" and "Couponing 2.0") allowing brands to increase their brand awareness, their perceived quality and brand loyalty on Facebook.

Field: Media (TV, radio, digital, OOH) Fonction: acquisition of international advertisers and agencies. Management of all stakeholders (marketing, planning, broadcasting, data, etc.) in charge of TV, radio, digital and OOH campaigns. Results: 4-fold increase in turnover (from 2 million in 2012 to 8 in 2017) through the improvement of the relationship with existing clients and the acquisition of new ones. Clients: VistaPrint, Hotels.com, Salesforce, Burberry, Longines, Innogames...

Field: Media (Presse, radio, DOOH) Fonction: first very insightful professional experiences as sales for three Media Networks with very different offers and approaches. Clients: Lafarge, AXA, Coca Cola...