Jean-Alix Poylo

Specialized in competitive intelligence and performance testing, I leveraged data-driven insights to drive strategic decisions for both internal stakeholders and external clients. 🔹 Strategy & Innovation – Shaped competitive strategies, contributed to intelligence tool development, and participated in strategic task forces as both a member and lead. 🔹 Competitive Analysis – Assessed market trends and competitor strategies to inform proactive responses and strategic positioning. 🔹 Performance Testing – Designed and analyzed A/B tests, incrementality studies, Head-to-Head testing, and attribution models to showcase Criteo’s value. 🔹 Client Advisory – Led consultations to refine testing methodologies and enhance advertisers’ decision-making for their digital marketing actions. 🔹 Cross-Functional Collaboration – Bridged Commercial, GTM, and Product teams to translate market needs into actionable insights. 🔹 Data-Driven Solutions – Applied Python, SQL, Presto, Vertica, and Tableau to tackle complex challenges. 🔹 Knowledge Sharing & Leadership – Conducted training, facilitated workshops, led hiring interviews and mentored peers as Competition Pod Lead. This role reinforced my ability to merge technical expertise with strategic thinking, driving impactful marketing insights and business growth.

Took the lead on analytics initiatives focused on market competition and insights, prioritizing client-centric strategies while driving company growth.

Joined a newly formed team of experts to deepen specialization and drive innovation.

Back as Full-Time after finishing engineering semester.

6-months internship Apr 2020-Sept 2020 during engineering master : 🔹Contributed to the AX team in Barcelona, focusing on enhancing the impact of high-performance technology within the dynamic landscape of online advertising in a data-driven company. 🔹Successfully analyzed complex data from diverse sources, utilizing reporting tools and metrics to glean actionable insights. Leveraged in-depth knowledge of Criteo's system to develop comprehensive reports and metrics, aiding teams across the business in making informed decisions. 🔹Conducted technical studies and analyses, actively participating in ad hoc projects that shaped the roadmap for Criteo product development. Executed real-world tests on emerging developments, ensuring their effectiveness in practical scenarios. 🔹Assumed a key role in campaign oversight and control, meticulously managing the ad server setup and updates. Validated the configuration of new campaigns to optimize performance. 🔹Engaged in daily tasks involving internal software management, Tableau reports, Python script writing, and database queries, showcasing a versatile skill set in data management and analysis.