Jean-Baptiste Orozco

– AI-agent-driven orchestrator unifying design system definition, implementation and documentation for product and engineering teams. – Defined the product specification covering design system management, token and component architecture, and an account-based freemium model. – Defined and launched the go-to-market strategy; responsible for business development. – Built an AI implementation process that tracks each feature as it is developed, avoiding the black box effect of AI-generated code.

– Open source cybersecurity scale-up: cyber threat intelligence and adversarial exposure validation for government and high-risk private sector organizations. – Owned the full product lifecycle for OpenAEV, the second product in Filigran's suite, from discovery and roadmap through delivery, go-to-market and sales and community training. – Grew the product from 60K to 1M EUR ARR in two years while scaling the engineering team from 3 to 12 and maintaining delivery velocity. – Shipped 23 major releases and numerous minor releases, growing the user base tenfold while holding 100 percent retention among first customers. – Delivered an AI assistant that automates the creation of adversarial exposure validation scenarios, replacing a manual setup process for security teams. – Shipped enterprise readiness capabilities including role-based access control, multi-tenancy, dashboards and reporting, and onboarding and user guidance flows. – Led integrations with SIEM and EDR ecosystems and ran a technical debt reduction and platform stability program alongside feature delivery.

– Freelance consulting for B2B SaaS product teams: design system creation and UI redesign.

– Global logistics and fulfillment startup providing end-to-end B2C e-commerce solutions. – Redesigned the merchant experience page, reducing support tickets related to order tracking by 35 percent. – Owned the end-to-end design process from discovery through definition, development and delivery using the Shape Up method. – Designed a customizable post-purchase experience by customer type, plus in-app contextual alerts and pedagogical content. – Adapted the order flow and product roadmap for B2B logistics, and ran user interviews, roadmap workshops, feature prioritization, prototyping and user testing.

– Enterprise SaaS providing search marketers with analytics and optimization tools for organic and mobile traffic. – Adapted the application to a new subscription model and designed a dashboard allowing customers to monitor credit consumption. – Designed alerting workflows, page qualification workflows and an improved custom reporting system. – Established design system foundations and the working process between product, design and engineering; created personas and ran atomic research, roadmap prioritization and ideation workshops.

– Direct-to-consumer apparel brand featuring painter, illustrator and tattoo artist work in embroidery. – Founded and operated the business end to end – artist partnerships, brand identity, production and shipping – and built the Shopify storefront with a custom Liquid theme, optimizing the conversion funnel using Hotjar analytics.

– Design consultancy; engagement with a major pharmaceutical group on digital transformation. – Ran a UX audit of the client's mobile website and led the redesign of the mobile experience. – Modernized and documented the client's design system for mobile requirements, including guidance enabling managers to apply it. – Defined specifications for four pharmacist-facing features from user interviews, established the design process inside an Agile team, and trained junior designers.

– Co-founded marketplace simplifying the search for professional training, built on an alumni rating system. – Owned product conception, user experience, branding and marketing; defined user flows and wireframes for trainee search, training pages, the trainer dashboard and the sign-up funnel, backed by a design system built to accelerate UI production.

– Adtech; operations designer for Central Europe tier-one accounts including Deutsche Bahn, Trivago and AboutYou. – Researched and designed a fashion-vertical banner layout that improved conversion rate by 2 percent across those accounts, and optimized client account performance through testing and new features. – Designed the UI and UX of internal tools: a log visualization debugging tool, a creative offer overview, and a performance dashboard for account strategists.

– San Francisco based web and strategy agency of ten people. – Delivered identity, UI and front-end development on WordPress and Drupal for LEAF Academy, Barefoot College, Next World Group and Innovate HR, and designed two web applications: FishHub (quota and scheduling management) and Innovate Benefits (HR benefits management).