Jean-Baptiste Pasquier

Páramo is a filmmakers studio handcrafting stories with soul and camera in hand.

– Accompagnement des marques dans l'affinement de leur storytelling et stratégie d'engagement. – Trouver son ton et sa ligne éditoriale sur les réseaux sociaux. – Définir sa stratégie de contenus, son territoire visuel et son calendrier éditorial. – Production de contenus: photo, tournage/montage vidéo, copywriting.

Le Petit Ballon is the next-generation leader in the wine industry: 150,000 subscribers, 23 million euros in revenue in 2020 and over 1.5 million bottles shipped. – Guarantor of brand tone – Supervision of all written content (landing pages, product descriptions, emails, notifications) – Editor-in-chief of La Gazette, a 24-page magazine printed 80,000 copies – Strategy and supervision of video and photo productions (web series, product studio shootings, photo reports) – In-house product shootings for key contact points (e.g. homepage) – Photo and video production for social media – Marketing writing (campaigns, landing pages, notifications...) – Blog article writing – Development and implementation of Le Petit Ballon's social media strategy – Content creation & community management – Growth hacking – Management of influence marketing strategy – Press relations management – Event organization – Partnership management

esanum is the social network dedicated to doctors. With over 128,000 members, the platform is available in 6 languages and 12 countries. – Member of the international team, in close collaboration with the German teams at the Berlin headquarters. – Management of communication and content, including video production – Social media strategy (organic and paid campaigns) – Acquisition and retention strategy (landing pages, e-mailing) – Writing and freelance management

– Community management and monitoring for national clients: Kiloutou, UGC Cinémas, Centre Commercial les 4 Temps La Défense (UNIBAIL-RODAMCO). – Content creation and writing for Facebook, Twitter, Instagram & LinkedIn. – Reworking agency monitoring and optimizing Talkwalker software. – Creation and follow-up of sponsored campaigns. – Reporting.

– Digital strategy, UX design and operational digital marketing for the agency, in pre-sales and production. Internship, then work-study program and permanent contract. – Ergonomics, user journeys and prototyping – UX design and user needs gathering (focus-groups) – Daily monitoring and network surveillance for local authorities via Digimind, strategic monitoring software. – Website audit – Digital strategy design and response to calls for tenders – Web marketing and content production – Search Engine Optimization (SEO) – Training on Digimind and Radarly (strategic monitoring) – Agency community management. – Worked with clients including: LIDL France, Babolat, Bridgestone, Vatel Business School, Nuits Sonores, Ville de Poitiers, Ville de Dunkerque, Chartres Métropole, CNSA, Grand Troyes, Firestone.

– In partnership with the city of Montlouis-sur-Loire, the 2013-2014 promotion of the LP Com Institutionnelle of IUT de Tours organized on February 18, 2014, the first Institutional Communication Day of Indre et Loire. Event in collaboration with CapCom', the public communication network.

– Communication intern at the regional headquarters of Touraine-Poitou for Crédit Agricole. – Organization and logistical management of client events: cultural evenings rewarding loyalty, high-end meetings... – Creation of language elements for speeches – DTP and design of press kits/communiqués – Regional correspondent for the reprography department.

– Development of promotional communication, event monitoring, management of rental contracts.

POINT COM association of IUT de Tours is the student office for DUT and LP Communication programs. – Event organization – Partnerships & Sponsoring – Support creation

– Correspondent for the Olivet sector within La République du Centre, a regional daily newspaper of Loiret.