Jean-Charles Zarifiau
Product Growth Lead
Salaire / Taux journalier
Stockholm, Suède
Freelance
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Introduction
Dynamic Product Growth specialist with 8+ years experience spanning SaaS and global retail brands. Proven track record driving acquisition and retention through data-driven marketing initiatives at Betao AB, with extensive background in product strategy at adidas. Expert in identifying business opportunities through research and analytics to deliver measurable growth results for both digital and physical products.
Expérience de travail
Product Growth Lead
Findity
avr. 2024 - Présent
2 ans 7 mois
Stockholm, Suède
Betao AB
août 2021 - mai 2024
2 ans 10 mois
Greater Stockholm Metropolitan Area · Hybrid
Head of Product Marketing
avr. 2023 - mai 2024
1 an 2 mois
Greater Stockholm Metropolitan Area · Hybrid
Product Marketing Manager I SaaS
août 2021 - mars 2023
1 an 8 mois
Stockholm, Suède
› Grow acquisition, drive retention and usage on our SaaS through impactful initiatives. › Identify business opportunities based on research, testing and data.
adidas
avr. 2016 - juil. 2021
5 ans 4 mois
91074 Herzogenaurach, Allemagne
Global Product Marketing Manager
avr. 2018 - juil. 2021
3 ans 4 mois
91074 Herzogenaurach, Allemagne
› Responsible for the Global offer in Junior for Training, Sportswear, Football Inspired and other collaborations with external Brands/Athletes within BU Apparel › Build seasonal/middle term product strategy based on range performance & consumer insights
Global Product Marketing
avr. 2016 - mars 2018
2 ans
91074 Herzogenaurach, Allemagne
Digital CRM manager
Quechua, hiking & outdoor sporting goods. Decathlon Group
mars 2015 - mars 2016
1 an 1 mois
69340 Francheville, France
› Enhancing the global emailing and product rating strategy within the Ecom Quechua team through different initiatives.
Assistant Product Manager
adidas
mars 2014 - oct. 2014
8 mois
91074 Herzogenaurach, Allemagne
Market study
W. L. Gore & Associates
nov. 2013 - mars 2014
5 mois
Formation
Université de Savoie
Bachelor Performance Sports Textile and Footwear
2013 - 2014
1 an 1 mois
ITEC Boisfleury, Grenoble
BTS Management of Business Units
2010 - 2012
2 ans 1 mois