Jean-François Serpieter

BeeHives is the purpose making marketing firm supporting organisations to reach the bespoke marketing their stakeholders expect from them. We support companies from the inception to the next milestone. Building a future proof marketing and business is what makes us thrive. We are welcoming small to large capitalisation companies with tailored solutions to meet every capability needed in the realms of marketing, branding, digital, innovation, architecture, sales and business. We are the Efficiency Age. We are the Purpose builders. We are BeeHives.

• Coordination de l’équipe digitale (3 FTEs). • Coordination de campagnes digitales. • Stratégie et opérationnalisation de méthodes d’automatisation des processus. • Recommandations stratégiques et gestion budgétaire pluri-annuelles.

For a major HR/Payroll actor, BeeHives via BeeHives Consulting delivered: Interim support for a HR / Payroll services company with a specific focus on Campaign Management & Process Efficiency. ° Development and implementation of several campaigns targeted at specific niche audiences. - Horeca business - Small / Medium / Large businesses in their digital transformation processes. - UpSell & CrossSell Small / Medium / Large segments. - Liberal workers / Starters - Social Media campaign ° Data Driven and AI powered campaign brief creation tool and way of working (development and implementation).

Crafting the Ad agency of the future. Meeting with C-level executives to craft and develop the advertising agency they would expect. Interviewing Real Life persona about their relationships with advertising. Building strong financial plan and operations. Creating the valuation tool of the BeeHives Consulting branch. Studying and testing business models and perfect operations. Meetings with academic fields. Creation and development of the brand and website. Development of the marketing strategy.

Online sales marketing plan crafting in coordination with offline marketing initiatives to expend omnichannel experience. Online sales for both mobile app and ecommerce site in the BeLux. Data driven approach completed with strong customer knowledge and customer journey. Team leadership and mentoring. Hiring and yearly performance review.

Project Management of the Brussels Motor Show 2023 for BMW Belux. Including the follow up of the production for multiple touchpoints. • National and Local Radio • National print (magazines and newspapers) • out of home advertising (dOOH + Print OOH) • paid social • POS communication • digital display ads • 3D video ad Follow up of the production of more than 1200 assets in 5 months. Budget and Purchase Orders management. Strategic recommendation and funnel optimization during BMS.

Digital Team leadership & mentoring ( 11 FTEs). Client management. Major project advisory. Clients: • Nespresso • Carrefour • Proximus • MG Europe • AG real estate • We are Park Brussels • Filorga • Coface

• Setting up CRM tool (SFMC) while handling campaigns in legacy tool (Eloqua) for FCA Group client. • Scope clarification and way of working setting up for CRM team in liaison with Local and International stakeholders (first and third party). • Documentation and Training on Customer Relationship best-practices.

As head of digital, I have been in charge to successfully manage the digital team. The purpose of the digital team is to both support its internal clients (10 categories within market) and to challenge external stakeholders to achieve the highest profitability (in terms of media and ROI of projects). Scope of the assignment: • Team management - full responsibility - 3 FTE • Internal clients campaign strategy - 10 categories (12 brands) • Suppliers coordination and management • Marketing brief to agencies review and validation • Large projects support (website migration; Search strategy; Direct to Consumers) • Digital team budget management (500k€+)

Omnichannel scope: • Customer persona building • Customer journey creation (omnichannel) • Project management salesforce integration (business side) - marketing cloud / commerce cloud / service cloud • Recommendations on eCommerce (customer experience, Acquisition & Conversion strategy and tactics; Loyalty program optimisation) • Annual Business actions plan creation and coordination • Team coaching on marketing operations plan

• Operational marketing set up and guidance. • Translation of strategy into a new way of working on the day to day management of marketing initiatives. • Marketing toolbox creation, templating and operational process. • Change and stakeholders management. • Brand and Products pricing Project management in collaboration with products managers. • Value proposition for new product offering. • Mobility marketing plan • Overall marketing plan in liaison with marketing manager

Mission at Wunderman Brussels * Healthcare clients: ° Global client <Pfizer>: - Management of 3 projects related to digital scopes. Amongst them, web-application project to deliver on time, scope and budget. Another scope, is the organisation and management of the team (internal / external) for a dedicated event. ° Global client <Amgen>: - Management of a global website project development on patients awareness about osteoporosis. From strategic insights and medical information content management to ux and design to development and deployment. ° International client <Nutricia>: - Management of resources and production for e-detailings projects. ° Local client <UCB>: Web-project management for an event website. ° International client: - Management of a project related to branding and recommendation writing. Co-Working with several layers of stakeholders from strategist to head of marketing. ° Global client <Abbott>: - Management of a project related to digital asset management; including liaison with client and external stakeholders from business to IT delivery. * Financial client <Degroof Petercam Asset Management>: - For an asset management client, management of digital production tool (internal use) project including reporting to sponsor and liaison on technical client (both internal and external). * City Marketing Client <Visit Brussels>: - Budget gatekeeper for a city marketing campaign totalising 18 different projects for a sum of 3,7 millions euros. Responsibilities including cfo reporting and operational costs tracking. * Wine Specialist client <Cinoco>: - Coordination of an e-commerce website on Primeurs wines from Bordeaux. ° Local client <IXINA>: Project lead on national brand revamping. From market research and share of voice analysis, brand positioning to management of POS design request (print on demand tool development) and creation of assets for batibouw and POS catalogue and website development.

Missions @ Digitas LBi Belgium * Transport client <Thalys>: ° Project management of Newsletters (130/Year); management of team (internal and external); planning; margin; invoicing; delivery; reporting to client. ° Project management of Social Media (Facebook; Instagram; Twitter); management of team; planning; margin; invoicing; delivery; reporting to client. ° Project Management of Activation campaigns. Management of the production team; planning; reporting to client. * Healthcare client <Abbott>: ° CRM Project Management for a Retention program (Selligent). Management of the team (offshore and internal); margin and invoicing; facilitation of process between stakeholders. * Retail client <Galeria Inno>: ° CRM Project Management (Actito). Management of team; planning; margin & Invoicing. Quality check of deliveries. * FMCG client <Herta>: ° Outdoor Video Banners Project Management (JCDecaux). Management of the team; planning; margin & invoicing; budget negotiation. Quality check of deliveries.

* Belgian Bank <BNPPF> (July 2015 - October 2015): Digital Project Management. I have been active in interfacing Business Owners and Operation teams in order to move forward a project delivery matching my client's expectations. I also proposed decisions matrix, and innovation/optimisation processes & roundtables. I delivered a document harmonisation plan and processes. I have been in charge of the analysis and validations parts. I was also consulted on multiple aspects such as resources allocations and planning gate-keeping. * Luxembourg's Bank <BGL> (June 2015 - August 2015): Marketing Analyst. I have been active in providing insights for a Luxembourg's bank in its transformation process. My main task was to provide Digital insights and customer experience improvement plans. I was also, in charge of drafting first steps of wire framing for the to-be website. Finally, I provided inputs on SEO/SEA best practices to implement. * Advisory Firm (March 2015 - June 2015): I have been active in providing digital expertise for different stakeholders active in Telecom; Private Banking; Insurance & Retail. My main task was to support Business Developers during meetings by accompanying them with my marketing and digital knowledge. I was in charge of drafting Offers on scope such as Digital Business Analysis; CRMs transformations; Digital trainings. * Internal Activities ( June 2015 - October 2015): Implication in a CSR strategic track, mainly focusing on the Happy Employee side. Also in charge of leading the re-vamping of the corporate website. Finally, I have drafted Employer Branding Recommendations within an on-going change process.

• Consultancy services for a Management Consulting Firm: o Digital Advisory for a telecom company about Healthcare opportunities within telecom industry (SWOT analysis, Digital benchmark, Digital recommendations writing). • MostWanted - Consultancy services o Web Project Management for a Consumers association – Contest campaign architecture and functional analysis – daily PM of internal team – Analysis and reporting of traffic figures – Media plan management and recommendations. I also managed the offline activation actions (press coverage; press ads; field activation). • Personal achievements: o Learning new challenges within financial industry (Basel III; AIFMD; FATCA). o Learning project management methodology: SCRUM During those experiences, I have been active in learning new topics, developing my skills within different industries. I have been able to advise on new challenges for digital in Telecom & Healthcare. Besides, on a more technical level, I have strengthened my skills in PM; Analytics; UX/UI; Functional Analysis; Workflow processes.

As Online Marketing Manager for European Travel Commission I have been handling; • General Social Media Strategy for European Travel Commission in 4 markets (Brazil, Canada, China, USA) • Campaigns Startegies writing, implementation and reporting for four markets (Brazil, Canada, China, USA) • Providing lectures and workshop on ICT subjects ( Sharepoint, CMS, ...) • Being Speaker on Digital Tourism Advertising related audiences. • Developing ICT infrastructure and knowledge management in partnership with contractors • Co-Managing Video Contest project • Participation on a multi-hundred thousand euros project App. (Design + Technical Aspects + PM with contractor) • Being link at a EC-EU level for Digital purposes • Lead the Pan-European Content Syndication project with Contractors and Internal Team. • Act as Key opinion Leader on Social Media PR and Strategies • Organize knowledge sharing workshops between people in the company on topics such as ICT (Sharepoint; Server;...) ; Social Media; Content Management.

Clover Communication Group, is a fresh actor in the world of Communication and Marketing. With this status, we give you a new vision on conversation with your stakeholders. At Clover Communiation Group (CCG) we provide you the best solutions to fulfill your needs.It could be Marketing, Communications, Apps Development, we gathered strong expertises through our partners and experiences. We focus on Apps Dev products, E-Marketing, Digital Communication strategy and implementation, PR & Corporate Communication matters (change, issue communication, internal and external, stakeholders management). We focus on providing you a link between parts of your brand. From Marketing to PR. We help you developing the user experience you deserve for your stakeholders. Clover Communication cares about the future, we care to create long term relationships between you, your stakeholders and our teams of experts. Building the future is our main goal. And know what? When job is done we follow up with you what's the next big thing you want to get into it. Sustainable Strategies for you.

During this position, I was handling: • Marketing SWOT Analysis • Marketing Positionning amongst the Belgian ICT market • Communications Strategy and Implementation both Internal and External (Corporate Communications) • The Website Re-vamp project (Project Management_Corporate and Product websites re-vamp) • Creation of Icons for a product (Expat Management Software) • Search Engine Marketing recommandations for a client (Coupons web-based company) • Integration of those recommandations into the Workflow and Business Analysis • Functional Analysis on Website Project for a client (Coupons web-based company)