Jean-Michel Bernard
Performance Marketing Lead
Salary / Daily rate
Paris, France
Mobility: London, Amsterdam, ...
Freelance
Can come onsite
Skills
Languages
About me
Intro
Paid Media Lead with 12+ years driving global e-commerce growth across hospitality and fashion industries. Currently leading performance marketing at Levi Strauss EU while running Ursay Consulting, specializing in paid search strategy and digital acquisition. Deliver data-driven campaigns with expertise in Google Ads, Facebook Marketing, and multi-channel attribution to maximize ROI for international brands.
Work experience
Founder
Ursay ConsultingFreelance
Oct 2025 - Present
1 year 1 month
Paris, France
Performance Marketing Lead - Dockers EU
Levi Strauss & Co.
Dec 2021 - Present
4 years 11 months
Paris, France
Senior Paid Acquisition Manager
Accor
Jun 2017 - Dec 2021
4 years 7 months
Paris Area, France
Paid Media Account Manager
Manning Gottlieb OMD
Sep 2014 - Oct 2016
2 years 2 months
London, UK
Account Executive
Neo@Ogilvy
Sep 2013 - Oct 2014
1 year 2 months
London, UK
Junior Paid Media Analyst
iCrossing UK
Oct 2012 - Oct 2013
1 year 1 month
London, UK
Project Coordinator junior Actipaper
ALTAVIA
May 2010 - Jan 2011
9 months
Paris Area, France
Marketing Intern
Nomad Africa Adventure Tours
Feb 2009 - Oct 2009
9 months
Cape Town, South Africa
Education
University of East London
Msc, International Marketing
2011 - 2012
2 years
American Business School of Paris
BBA, Marketing
2008 - 2010
3 years
MBA Institue
Management
2006 - 2008
3 years
Licenses & certifications
Google Adwords Certification - Video Advertising
Issued: Feb 2017
Google Adwords Certification - Search Advanced
Issued: Feb 2017
Google Adwords Certification - Mobile Advertising
Issued: Feb 2017
Google Adwords Certification - Fundamentals
Issued: Feb 2017
Google Adwords Certification - Display Advertising
Issued: Feb 2017