Jean-Michel Ginebre

Owner of a management consulting structure With dual expertise in management consulting and entrepreneurship, I support companies and projects in their strategic and operational development. My core competencies revolve around business strategy, innovation and development, transformation and organization, mainly in Retail (supermarkets, specialist retailers, convenience stores, professional retailers, e-commerce), FMCG (food, wine & spirits, home houseware), Services, Transport Main fields of expertise: Business strategy: - Comex coaching - Market positioning - Business planning - Development strategy - Marketing and sales policy Tranformation: - Organizational, operational and economic efficiency - cost reduction - Process design and implementation - Management of multi-disciplinary teams - Change management and human resources mobilization Business launch: - Market analysis - Offer structuring - Distribution strategy (D2C, B2C, B2B, B2B2C) - Business development - Business management Innovation - Ideation and R&D - Prototyping - Research and implementation of industrial production solutions

Co-founder of BUBBLE iT!, the DIY sparkling water, without any machine. BUBBLE iT!, or how to enjoy soft carbonated drinks, in a reasoned, healthy and environmentally responsible manner: DIY drink, based on tap water, no plastic, no machine Listing in major retail chains (Casino, Monoprix, Franprix, Intermarché, Carrefour, Nature & Découvertes) Management of an e-shop - 1 patent - www.bubbleit.fr Main activities carried out as an entrepreneur: - Ideation, R&D and innovation management (4 patents) - Market analysis and positioning strategy - Business planning, fund-raising and shareholder relations - Offer structuring (monetization and pricing strategy, marketing mix) - Distribution strategy and business development - Operational and economic business management - Team management: sales, production, industrialization management (France and abroad)

Creation, launch and development of a new wine brand Creation of a new wine store concept, "Nulle Part Ailleurs" proposing a different approach of the wine, enabling anyone to find the appropriate wine corresponding to their taste and to accurately paire wine with food - Management of 2 wine shops in Paris as well as an e-shop - 1 patent - - Ideation, R&D and innovation management - Market analysis and positioning strategy - Business planning, fund-raising and shareholder relations - Offer structuring (monetization and pricing strategy, marketing mix) - Distribution strategy and sales development - Listing in retail chains - Merchandising policy and point-of-sale promotion - Operational management - Business management - Setting up and managing e-commerce shops - Creation and management of local shops - Team management & sales management

Invention, creation, launch and worldwide developement of ZEbag, an innovative and design bag that transforms itself depending on the needs (bottle carrier, bottle rack, display unit, storage unit) Product set up, production monitoring (Tunisia, China), commercial development (B2B contracts with foreign partners and distributors) - 1 patent - Management of an e-shop - Product development - Public funding - Patent registration - Production management (Tunisia, China) - Marketing, communication & PR - Sales (international trade shows) - Setting up distribution partnerships in France and abroad (B2B) - Creation and management of an e-commerce store

Participation in the creation and development of the firm

Organization and transformation consulting assignments within the firm's Strategy Discipline

Strategy, marketing and sales assignments for networked companies

Creation and development of new B2B service (listed for the worldwide Air Liquide Innovation contest in 1995) - 2 patents -