Jeanne Bernez

• Developed the vision and managed the budget for the "job ad category" business unit; drafted the strategic steering document, analyzed and monitored activity • Defined product requirements (improving the user experience, new features, etc.) and led key projects (e.g. launch of a new pricing offer) • Carried out data analysis (audience, content, revenue, etc.) (using Piano Analytics, Tableau, Métabase, etc.), performance monitoring, and reporting for the executive committee • Conducted competitive intelligence and shared market expertise: conducted market analysis, promoted market insights within sales teams, and supported commercial messaging; trained in telesales contributed to product strategy and roadmap, and CRM • B2B communication and engagement: Contributed to the B2B roadmap and created content to drive lead generation and strengthen industry expertise (white papers, market barometers, public speaking, social media) • Supervised an intern for 6 months

● Mission 1: Participated in the development of a 10-year strategy for a travel vaccine (conducted market research and analysis of potential markets, interviews with specialists, modeled potential revenue and made recommendations). ● Mission 2: Built scenarios and financial modelization for the development of a vaccine against COVID-19 in a context of governmental negotiation ( agreement of 60 million doses) ● Mission 3: Audited and restructured a marketing organization ● Mission 4: Assisted with ownership and project management of the digital transformation of human resources process ● Other: Participated in the revamp of the Pagamon website (Wordpress) and published articles, wrote responses to calls for tenders, wrote viewpoints...

• Supported the preparation of the Fall 2020 sales showroom • Managed the reception of prototypes and monitored shipments (press release, studio shots) • Integrated pictures from new collections and coordinated with the photography studio

• Analysed TAG Heuer website (with identification of conversion levers and customer journeys) with Google Analytics, Content Square and shared optimization recommendations • Implementated A / B tests and designed ergonomic web interfaces (writing technical specifications and design for site optimization) • Measured the results of the proposed optimizations and communicated good UX practices

• Analysed website performance of Peugeot, Citroën and DS, for the whole BENELUX and following digital KPIs, through Google Analytics and DataStudio dashboards • Reported on media campaigns for the 3 brands • Led analysis and adhoc reports in order to increase conversion rate

• Analysed customer contacts and key performance indicators to give recommendations to managers • Conducted monthly reports for the executive committee • Implemented process improvement strategies • Developed loyalty projects

Association ‘Le Viking’, Rouen city guide (ran off a 35 000 copies) -Referencing -Cold calling -Ticket sales -Supply of provisions -Planning events https://www.facebook.com/Guide.Le.Viking/ http://www.le-viking.com/

- Generating P&L reports and balance sheets - Document audit procedures and cross references workpapers - Report writing and analytic review