Jeanne Teillac-Buc

Management : led the reorganization of the communication and digital direction (team of 17 individuals) Spearheaded the digital transformation of the FFR: dedicated press platform and redesigning e-commerce platforms, systematic SEO optimizations, resulting in +200k new visitors annually across the entire ecosystem Achieved a +30% growth in customer data within 3 years through the CRM strategy developement FFR social media networks, positioning them as one of the top 3 rugby accounts worldwide with 1M followers on Instagram and +110M views on TikTok Provided expert supervision and guidance on digital, media, promotion, digital marketing, and social media roadmaps. Director committee key member and decision making actions on communication strategies within the federal office

- Implemented internal processes to facilitate cross-functional project management, breaking down team silos. Implemented a data-driven and results-oriented approach to promotional campaigns, conducting systematic analysis for improved effectiveness. - Spearheaded the digital transformation of FFR, introducing innovative digital services targeted towards all France Rugby audiences, and redesigned existing websites and applications. Achieved adoption rates of services ranging from 60% to 96% within a span of less than 2 years. - Developed FFR's social media presence by launching new channels and enhancing existing ones, including TikTok, positioning FFR as one of the top 3 rugby federations globally with 11.5 million organic views on YouTube. - Created and executed FFR's digital marketing strategies, 3rd highest source of business and 2nd highest source of traffic across the entire ecosystem.

Accounts : Crédit Agricole bank, Skyteam. • Financial forecast follow-up. • Activation strategy recommendations & production • supervision, data project management, • Client brief’s analysis. Client management. • Team supervision & management.

Missions: Product management: discovery, ideation, development, data analysis Customer experience and user experience design Management of technical, design, UX/UI, and sales teams Client and development agency management Product strategy and roadmap Communication, promotion, and engagement strategy Campaign management Performance tracking Financial tracking Planning ----- Impact for Crédit Agricole, main client: Gave 21 million customers access to their bank's mobile website, engaged over 100,000 customer advisors and over 7,000 branches in France with digital activations that brought together both customers and advisors. Supported Crédit Agricole in the implementation of modular and personalized solutions for its regional branches to better meet the needs of its customers. Raised Crédit Agricole's profile as the partner of all football for its 40th anniversary of partnerships by engaging players and all French people around the brand and its involvement in sports. ----- Types of projects: Facebook app - In-store app (touch screen) - Mobile apps - Web apps - Website redesign - Event websites - Production follow up and maintenance - Customer relationship management (CRM) - Email marketing - 360 campaigns (commercial and branding) - Multimedia banner campaigns Accounts : Crédit Agricole bank, Canal +, ibis hotels, ibis styles, ibis budget, Disney company, Cofinoga