Jeanny Ricci

Owned creative vision, strategy, and end-to-end execution - leading Production and Marketing teams, aligning creative and commercial objectives, and delivering high-impact, results-driven solutions for global clients. Key Responsibilities: • Defined and elevated creative across social-first and creator-led ecosystems, translating brand objectives into culturally relevant, platform-native ideas and scalable collaborations driving engagement, virality, and performance • Led end-to-end creative from strategic brief and concept through campaign ideation, production, and delivery across markets • Translated brand positioning into platform-native storytelling for TikTok, Instagram, YouTube, and emerging formats, ensuring authenticity and cultural relevance • Led and mentored multidisciplinary teams (art direction, copywriting, production, design, creators), fostering originality, curiosity, and collaboration • Presented and defended creative strategy, translating business goals into compelling narratives to align stakeholders and sell ideas • Oversaw creator and cultural collaborations, ensuring standout, authentic execution across markets • Optimized production workflows for video, animation, and social content, leveraging AI tools to scale efficiently from brief to delivery • Championed innovation, staying ahead of trends, formats, and the evolving creator economy • Managed P&L, budgets, and resources to ensure efficiency and sustainable scaling across global teams Industry Awards: Digiday Awards 2025 - Best Use of Video Lovie Awards 2025 - Social Creator Excellence: Best Series Communicator Awards 2025 Client Impact: Crayola Create: 935M+ views, 938K+ subscribers, 11.3M watch hours; top Shorts 181M & 148M BrickCraft: +516% reach, +199% interactions, +204% TikTok viewers; 122 assets/month Pepperell Crafts: scaled to 25.5M views; led $380K strategy Lil Pudgys: 255 videos, 2.1M views

Delivered award-winning projects for international clients by developing strong data-driven brand strategies, visual designs, and marketing campaigns. • Creative Direction: Led branding initiatives, ensuring cohesive implementation across all media. Art direction for visual design, brand identity and marketing campaigns. • Brand Strategy: Managed brand identity and strategy, crafting compelling value propositions and narratives that strengthened brand awareness and positioning. • Brand Development: Created brand strategies and campaigns for international clients, from startups to established companies, driving market impact and growth. • Design Systems: Developed and maintained brand guidelines, scalable design systems, and component libraries to ensure consistency and efficiency across product lines and channels. • Content Strategy: Devised targeted, data-driven B2B/B2C content strategies, achieving growth in social media engagement and measurable sales increases within 9 months. • Stakeholder: Coached start-up and SaaS clients through brand experience development, expanding brand presence and visibility to new markets. • Team Leadership: Led and mentored remote teams of design and marketing professionals, providing clear creative direction and fostering a collaborative environment. • Project Management: Managed 10+ projects simultaneously, on-time and under-budget. • Graphic Design: Produced mood boards, presentations, layouts and storyboards, presenting ideas to directors, partners, and cross-functional teams. • Market and User Research: Conducted market and user research to uncover consumer insights and convert them into successful brand positioning strategies. • UX/UI: Led digital design initiatives, creating wireframes, prototypes and high-fidelity designs to deliver seamless UX/UI experiences. • Speaking & Mentoring: Delivered design workshops and mentoring sessions at programs, conferences and universities, including CreativeMornings, Napa Valley College.

Rebranded the organization, elevating its positioning and influence within the industry with a fully-integrated marketing plan, complete with all visual assets and templates. • Oversaw the rebranding and consolidation of the organization through comprehensive brand standards and guidelines, ensuring a consistent brand voice across all areas and communication platforms. • Developed a strong brand value proposition that resonated with the network and its audience, aligning with business goals, internal marketing processes, and brand strategy. • Raised and escalated brand awareness and brand recognition for EMEE and the SEWEM project within 6 months through strategic communication campaigns and consistent brand messaging. • Authored a 4-year strategic communication plan, to boost brand recognition and enhance impact of key initiatives through compelling campaign assets, targeted social media campaigns, and digital content creation. • Managed design and delivery of resource centre platform and web design, brand-consistent visual assets, website content, marketing collateral, digital marketing materials, social media graphics, presentation decks, and press releases. • Led remote cross-functional teams and effectively managed multiple design deliveries, enhancing project success rates.

Monegros Desert Festival (Barcelona 2023-4) • Coordinated ground transportation for 155+ international artists, ensuring punctuality • Managed intricate itineraries, overcoming desert terrain challenges to maintain efficiency • Worked with artist management for VIP treatment and personalised travel experiences • Led a team of drivers and support staff, adapting to the festival's dynamic demands Dice Spain & Primavera Sound Festival (Barcelona 2022-3) • Collaborated as Field Operation Representative, overseeing events and shows with precision and efficiency. • Coordinated on-site logistics, ensuring smooth operations during events. Soho Radio Residency (London 2019) • Directed a week-long Soho Radio takeover with interviews, live sets and talks featuring emerging musicians • Planned the week's agenda, curated the line-up and recruited guests • Liaised with the radio host, event sponsor and artists' managers and managed communication channels Oxjam Crystal Palace (London 2017) • Produced a 0-budget, 1-day fundraising festival for Oxfam, curating 33 acts across 7 venues • Secured sponsors, coordinated technicians and volunteers and managed financial planning • Ensured legal compliance and drew up agreements with suppliers, partners and artists • Raised £3k net profit through a 100% volunteer effort Independent Label Market (Rome 2016) • Launched Italy’s first ILM event, featuring a day of music label market, performances and panels • Coordinated teams, hired suppliers and secured media and technical sponsors • Recruited international exhibitors, curated the showcase and organised industry talks and mentoring sessions Record Store Day Pop-Up Fest (Rome 2016) • Organised an open-air RSD event with live performances and a temporary record fair • Coordinated with partners for acoustic sets by international artists • Managed event logistics, including artist line-up, DJ set and vendor coordination Gazometro (Rome 2011) • Oversaw all phases of project development.

• Developed key messages and campaigns, leading end-to-end creation of communication campaigns on integrated channels, managing all aspects of brand identity development, digital assets, and web design with a focus on distinctive visual storytelling. • Managed and directed marketing campaigns, photo and video production, ensuring alignment with the unique cultural nuances required by high-profile clients. • Coordinated project workflows and resource allocation for an in-house team and external contractors, delivering compelling content tailored to a diverse ethnic audience. • Main Clients: Alitalia, BT, Coop, Granarolo, Mondo Convenienza, MoneyGram, Motivi, Nestlé, Piaggio, Poste Italiane, Telecom, TIM.

• Led creative teams in delivering impactful, award-winning ad campaigns for global brands, focusing on consistency in brand narrative across digital, social, and traditional media channels. • Oversaw end-to-end creative processes, from concept ideation to execution, ensuring alignment with client’s mission and goals, resulting in increased customer retention and satisfaction. • Designed a suite of print and digital collateral that reinforced brand identities, incorporating graphic design, photography, and illustration elements. • Main Clients: Acea, Ail, Enel, Lottomatica, Mazda, Nestlé, RAI, Vodafone.

• Developed cohesive visual branding and digital assets for large-scale events, creating engaging experiences for both in-person and online audiences. • Collaborated closely with event coordinators and tech teams to produce interactive, cross-channel designs that aligned with brand objectives, enhancing overall attendee engagement. • Adapted designs across various digital and print formats to support event promotions and maintain brand consistency across platforms. • Main Clients: AssoBirra, Associazione Italiana Sommelier, HTC, Negroni.

· English to Italian translation for audiovisual: documentaries and TV series by BBC, Channel5, NGC, History Channel, UKTV, CBS, and RNTV for SKY Italia channels · Advertising: Occasional cooperation with Publicis Worldwide agency for creative translation jobs: scripts, headlines, body copies, rationales, brochures · Literary translation, Russian to Italian · Creative content writer for a variety of artists and creators · Celebrity ghostwriter · Artificial Intelligence language trainer for Scale AI