Jean-Philippe BELLAICHE

AxelNova is my strategic vehicle dedicated to accelerating, investing and scaling innovation. I act as a Fractional CEO or Strategic Partner for founders, ch Transfer Offices (TTOs) and Venture Capital firms, bridging the gap between world-class engineering and sustainable B2B commercial success. Core Expertise: Business Design, Go-to-Market Strategy (B2B/B2B2C), Sales, Business Development, Strategy, Fundraising, and M&A. 🚀 Project SequoIA | Acting CEO (Distributed Acoustic Sensing - DAS) Critical Infrastructure & Transport Monitoring - Mission: Spearheading Product-Market Fit and Go-to-Market strategy to position DAS technology as a European leader in fiber-optic sensing. - Key Impact: Prioritizing high-stakes segments (Rail, Pipelines, Smart Cities) and securing Tier-1 C-Level strategic partnerships. 💡 DocNexus | Senior Strategy Advisor (Gen AI SaaS) Knowledge Management & AI Orchestration - Mission: Steering a strategic pivot toward a Gen AI-powered documentation orchestration platform. - Key Impact: Redesigning the value proposition through deep industry analysis and customer discovery to accelerate market adoption. 🤖 Deepika.ai | Strategic Business Development (AI Startup Studio) AI for Industry - Mission: Managing large account sales for Tier-1 industrial corporations and driving new business from scratch. - Key Impact: Delivered AI-driven customer support solutions, improving diagnosis and response time by over 30%.

LMAD (Last mile Autonomous Delivery) empowers logisticians, retailers and cities with the next SaaS software platform, to operate deliveries using electric autonomous vehicles disrupting the market with lower costs, higher service level and no pollution. LMAD is building the new delivery value chain using autonomous vehicles and has been created out as a new venture from the European fund EIT Digital (see below) Manage the European project team and coordinate partners and stakeholders (~20p.) located in various countries (Finland, France, Switzerland,...) - Evaluate market opportunities and competition, define the Minimum Valuable Product (MVP), create Business Plan - Manage the design and the build of the operation platform for managing last mile delivery with robots and autonomous vehicles, - Prospect & lobby the Retail & the Logistic markets to get business opportunities - Deploy solution, generate first sale - Manage daily operational issues and lead contractual aspects (legal, IP,..) - Prospect & lobby the Retail & the Logistic markets to get knowledge and business opportunities. - Develop inbound marketing practices for SEO reaching 1rst page on Google for our keywords. - Generate sales and manage large accounts (EDF, Nokia, DB Shenker…).

For EIT Digital Investment Fund. Managed innovation activity to create a software platform for transportation solutions to facilitate last mile delivery in cities using on autonomous transportation robots and vehicles. Responsible for driving the overall activity, turning the strategic vision into a company, a team and a product through a structured business design methodology to reach PFM (Product Market Fit), and, a field operational approach for the GTM (Go To Market)

Business Acceleration and Investment for new projects and Start-Up Going through a structured and operational Business Design process, coupled with the experience of more than 15 years of business dev. launching several startups and innovations, I help early stage projects and start-up (pre-seed/A + series) to assess and find the critical spot of Product-Market fit, and then work on the Go-To-Market strategy. • Consulting and mentoring for start-up at incubators of FrenchTech ecosystem (THALES, PARIS & CO, HEC, PSL, WILCO, TELECOM PARIS TECH…), in various domains : IA, BigData, FoodTech, OpenSource Software, CyberSecurity... • Project sourcing and screening for investment and business association of more than 80 innovative business opportunities from incubators, research centers, innovation labs. • Investor, board member with renowned VCs at (https://strapi.io/) #1 OpenSource headless CMS • Deployed with a strategy consulting firm & Start-Up Studio the “Blue Ocean method” to create 3 new markets on the food-tech industry.

Mission : Turnaround the company to new business, growth and successfull exit. SesamTV is a software editor providing a multi device solution to manage media, as well as providing IT services with its business and engineers specialists. SesamTV empowers Service Operators (Telecom operators, ISPs, Media service providers, Consumer Electronics..) to offer innovative TV, VoD, Video, Audio, Photo services through a converged user experience over TV, PC, mobile, tablets and set-top-boxes. I successfully . reworked the vision, the strategy, the business plan and the product line to reposition the company from its old markets to new profitable markets through market studies and on field business development. . sold from scratch software and service solutions to leading European large accounts Belgacom, Orange, SFR, Telecom-Italia, Bouygues, Digiturk… . generated several millions euros in turnover with positive net margin from direct and indirect sales . set-up an European ecosystem through partners, integrators and resellers as Nokia-Siemens, Sagemcom... . set-up a professional service unit based on our unique front and middleware skills to sell fixed price projects and time based contracts to large accounts in various industries. . recruited staff (30p) , managed stakeholders (CTO,COO, employees, legal, accountant, partners, shareholders...) in order to operate the company . supervised R&D programs (2 patents) and IP negotiations in collaboration with public and corporate labs to build innovative products in Multimedia, Cybersecurity and SaaS Application Performance Management solution. . Financed the company through equity from top B.A funds, bank loans, and subventions. >> SesamTV has been successfully sold to a larger company willing to complete their business offering in the Media/Telco industry.

Mission : Develop ecosystem of strategic partners for EASYNET/MAIAAH! in France Achievements: • Opened 3 new channels out of a 200 partners market of Integrators, Editors and Vendors, built a €3M Pipe. • Signed and managed key partnerships; Getronics, HP, LDCom, ARES.. • Structured and managed sales objectives, processes, territories and performance indicators. • Launched joint value proposition with partners and set up a strategy to increase the number of qualified leads, to reduce the sales cycle, and to deliver tangible business opportunities to the direct sales organization.

Mission: co-found and establish the company as the leader of mobile financial services in France & South Europe, from scratch Achievements: • Created the #1rst recognized European leader in mobile financial services and portals for finance institutions and wireless Operators • Won large accounts and strategic partners in 3 European countries: Bouygues-Telecom, Cortal-Consors, BNP, Orange, Fininfo, Self-Trade/DAB, Ericsson, IBM, SIEMENS for 2M€ T.O

Mission : Develop Sales and new business with key accounts for the Business Unit Achievements: • Increased the BU revenues by 120%, generating sales of 3.5 M€ • Accountable for P&L of services sold with autonomy in investment, costing and tariffs: increased business unit net income with a 15% net profit on sales. • Leader of new products development; launched two new markets (switchless reseller, virtual ISP) managed market studies, services & systems specifications.

Designed, implemented and launched new marketing telecommunication services (SMS, Datas services..) and tariffs in global business systems.

Managed and designed, projects for processing client orders through the world-wide manufacturing and distribution systems. Coordinated pan-european team of 10 persons.

Created and developed the technical department to provide service to clients and retailers.