Jean-Philippe Joseph

Almost by chance, I started to always carry a reflex camera with me and to photograph unique looks on the street. As encounters and positive feedback accumulated, I thought about creating a project with the hope of connecting fashion and everyday life. That's how my work as a photographer specializing in streetstyle was born, documenting trends from around the world since 2015. Tailors, stylists, bloggers, artists... These are just some of the creative individuals I encounter in my quest to capture the perfect image. Photographing outfits not only showcases a person's appearance but also reflects the character and personality of the subject... and it's something that I'm passionate about and that I do in my spare time. My clients include: GQ Spain, British GQ, Lui Magazine, Mr Porter...

Management: - Management of the Social Media team at KARL LAGERFELD. Social Media: - Creation of social media strategies for Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube. - Development of bespoke organic strategies for brand campaigns, collaborations, and events. - Creative input to 360° brand content and development of activations. - Development of a social media strategy for KL Jeans, KARL LAGERFELD's Gen-Z brand. - Internal spokesperson on all social media matters. - Design of monthly and annual editorial calendars with the team. - Collaboration with Paid Media and CRM to align content roadmap. - Development of social media and content strategies for CEO Pier Paolo Righi. - Transformation of data into actionable insights to increase strategy relevance and effectiveness. - Measurement of social media activities impact and performance, adjustment for optimization. Brand Content: - Identification of content opportunities, including main campaigns (Fall-Winter & Spring-Summer), as well as mid-season and 100% digital campaigns. - Management of all aspects of content creation: from on set/site content moments through to conceptualising, roll out and analytics. - Selection and contact of photographers and videographers for events + coordination and validation of content. - Overseeing and managing briefing for the creative department. - Working closely with in-house teams to maximize production and use of brand content across all direct-to consumer platforms. Influence: - Coordination of relationships with influencer agencies. - Development and implementation of influencer marketing strategies for specific campaigns and events. - Monitoring of influencers to ensure understanding of objectives and adherence to set timelines and budgets. - Supervision and validation of influencer content.

Social media: Facebook and Instagram (+40K followers) Development and implementation of a new editorial and visual strategy: - Analysis of current performance and identification of improvement areas. - Development of an editorial strategy aligned with the brand image. - Creation of a coherent editorial line with recurring themes and planned publications. Community Management: - Publishing engaging and relevant content. - Daily interaction with the community: responding to comments, private messages, and mentions. - Managing interactions to increase engagement. Creation of specific content: - Development of thematic content (#MondayMotivation, #OOTD, etc.). - Production of attractive visuals and videos. - Writing impactful and appropriate captions. - Collaboration with influencers and ambassadors. Organization of monthly photo shoots: - Organizing one photo shoot per month for new collections or new products. - Choosing varied scenographies for each shoot. - Selecting locations, models, and products. - Managing the budget and ensuring timely execution. - Publishing photos with a planned dissemination strategy.

Very powerful on the digital, Lagardère Publicité is a major player in the French advertising market. It offers a range of rich media, varied and intelligent media solutions to best meet the needs of advertisers, media agencies and consultancy agencies. My role: • Created marketing materials and presentations to the sales team with relevant syndicated & proprietary data (advertising investments, audience Nielsen and media market studies) • Developed multiple digital projects for the entire advertising agencies including innovative medias solutions such as data marketing, mobile solutions and social media acquisition • Delivered strategies for the best website animation (UX) and the best SEO solutions in order to increase the traffic and to retain users • Followed up of the new trends and new products within the media and fashion industries

After working for several fashion brands in Europe (The Kooples, Desigual, Ralph Lauren and Levi's), I made a simple observation: It’s the women who buy more clothing for men! Very often, they find themselves lost when it comes to dress their husbands, fathers, brothers... Launched on Valentine’s Day 2015, RelookYourMan becomes the first online website to help women get a makeover… for their men! • 100% online (we help every women wherever they are located in France) • 100% personalized (for any man) • Affordable price (3 offers according to the needs) My role as Founder & CEO: • Wrote articles about menswear and managed contributions of 5 foreign bloggers based on a content strategy made after analysed the trends and customers feelings • Managed the community and amplified the social audience via the paid/owned/earned • Developed the social media network along with the partnership strategy (e-business, blogs...) • Created the website: design and structure, look & fell and ad integration • Enforced the brand strategy

• Provided sales team relevant syndicated & proprietary data (advertising investments, audience Nielsen and media markets studies) for marketing materials and presentations • Elaborated of marketing materials: advertising message and offers... • Created and developed the social media network (gmc_conseil): grow the presence and provide content for Facebook and Twitter • Analysed information about media, advertising and luxury fashion industry (competitive intelligence) • Implemented and monitored the cost effectiveness study for the print and web channels • Set up of digital panels for the group’s brands in conjunction with the print panels in order to understand the online customer behaviour across online, mobile, performance media, social media...

• Managed online customers (sales relationship and support for the Europeans Department Stores: House of Fraser, Galeries Lafayette...) • Created digital marketing tools for promoting product experience (ads, pictures, flyers,...) • Monitored the sales and campaign performance with weekly reports • Coordinated the relationship with stakeholders across the company