Jean-Sébastien Prunet

Superhead is the first premium platform for booking #mountain on demand, a pure digital player dedicated to Mountain and ski resorts. We match the expectations of customer profiles with specific content and data analysis from our local partners -hotels, activities, services- to deliver a simple booking process of your complete vacations - for a unique experience.

– Offer and business model structuring – Brand definition and eco-system definition – 360 launch definition et coordination – Digital platform development management including e-commerce platform, CRM, Customer support, Social media...)

The Security Product Line develops Somfy Security and Connected Access connected solutions for the residential market. Leveraging a purely user-centric and innovation-driven design approach, the products and services have imposed their positioning and made Somfy become the leader in France in the DIY Alarm Market since 2016. – Led connected device development units covering the full value chain – Managed a multi-disciplinary executive committee and teams – 90 people across 2 sites – Merged two group entities in a sensitive context, requiring deep cultural and methodological transformation (implemented a tailored SAFe framework) – Developed a shared roadmap and culture around an expanded strategic and product vision

BRAND AND PRODUCT MARKETING E-commerce & Digital Marketing | Operational Marketing | Trade Marketing | Press | CRM | Content and Social Media (managing 6 people) => Building Myfox brand and product marketing over all customer touch points => Setting up marketing strategies and operational process to develop and support new markets and generate sales CUSTOMER SUPPORT – Managing internal customer support team (12 people – 5 languages) – Managed internalization of customer support within Myfox – New team structure and working process definition – Performance KPIs definition and reporting – Setup external provider for North America market

DIGITAL STRATEGY AND OPERATIONNAL MANAGEMENT – Brand website definition, development project management (Magento - 10 countries) – E-commerce performance management Setup | KPIs, ROI targets, Reporting – E-commerce operational management (1 dedicated resource) – Media and acquisition strategy | Agencies management and performance reporting BRAND CONTENT – Brand guidelines definition and assets development – Development of internal content production process (visual assets, videos...) – Video production definition and project management

Account direction & strategy Business development Team management: Supervision of operations on L'Oréal projects with 5 account services team members and 20 support production employees Coordination between media buying, CRM and logistic partners Responsible for international coordination Financial and profitability reporting L'ORÉAL Digital strategy | E-commerce | ECRM | Analytics | Websites dev. & maintenance L'Oréal China (7 brands), L'Oréal Taiwan (3 brands), Worldwide projects (with "DMI" brand teams) Lancôme - Biotherm - Shu Uemura - Kiehl's - Giorgio Armani - Helena Rubinstein - L'Oréal Paris Achievements: Established new relationship with Lancôme DMI team, increased overall annual revenue by 17% (L'Oréal represented 30% of total agency revenue) TAG HEUER Digital campaigns | SEO and analytics reporting ALSO WORKED ON Citibank | Dukan | Kohler | Men Expert | Clarissonic

Account management Production supervision Analytics reporting and recommendation Team management: 2 account managers L'ORÉAL E-commerce | Websites development & maintenance L'Oréal China (7 brands), L'Oréal Taiwan (1 brands) Lancôme - Biotherm - Shu Uemura - Kiehl's - Giorgio Armani - Helena Rubinstein - L'Oréal Paris Achievements: Stabilized client / agency relationship, implemented collaboration and internal process for websites maintenance, recruited and trained 3 account managers, increased overall annual revenue by 15% (L'Oréal represented 30% of total agency revenue), managed a digital production team of 20 developers and designers DUKAN DIET CHINA Localization in China | Strategic positioning | Brand image development | Website dev.